HCS/490 - Health Care Consumer - Trends and Marketing
April 18, 2011
Jean Carucci
Health Care Communication – E-mail The advancement of technology has changed all areas of life as it is known in the United States. Health care is no exception to the ever-changing world. Communications between health care providers and patients and between providers within the health care community. E-mail communications have proven beneficial to both patients and health care providers. When used correctly, e-mail communication also offers security to patients in relation to their personal health information using encryption. E-mail is far form the only method of technologically advanced communications, and comparing and contrasting these differences will give further insight into the benefits of e-mail communication versus other forms of technology enhanced communication modalities.
In addition to facilitating communication regarding patient health information, this modality of communication also enables health care providers to market products to patients. Even though e-mail has come a long way toward advancing health care communications, technology is ever-changing and media and the advancement and use of social networking sites by health care facilities has further changed how the health care community uses e-mail communications. Even with all the changes that have come about through the introduction of e-mail communications, health care is, and should remain a personalized field, and must not allow technology to distance health care providers from their patients.
E-mail Communications E-mail communication is an electronic mail system that allows almost instant written messages to be sent to the receiver (Merriam-Webster, 2011). Even though e-mail is an electronic form of communication, it creates a written record of the communication. Written records are valuable with health care communications, and e-mail communication
References: American Medical Association. (2011). Guidelines for physician-patient electronic communications. Retrieved from http://www.ama-assn.org/ama/pub/about-ama/our-people/member-groups-sections/young-physicians-section/advocacy-resources/guidelines-physician-patient-electronic-communications.page. Bennett, E. (2011). Hospital social network list. Found In Cashe. Retrieved from http://ebennett.org/hsnl/. CVS Caremark. (2011). Benefits of ReadyfillTM at mail. Retrieved from http://www2.caremark.com/readyfill/cda/index.html. CVS Caremark. (2010). Press release: CVS Caremark launches iPhone application for Caremark.com. Retrieved from http://info.cvscaremark.com/newsroom/press-releases/cvs-caremark-launches-iphone-application-caremarkcom. Internet Mail Consortium. (n.d.). U.S. Health Insurance Portability and Accountability Act of 1996 (HIPAA). Retrieved from http://www.imc.org/hipaa.html. Mednet Technologies. (2008). E-mail newsletters. Retrieved from http://www.mednet-tech.com/email_newsletters.html. Merriam-Webster. (2011). E-mail. Retrieved from http://www.merriam-webster.com/dictionary/email. Pointopoint. (2010). What works in healthcare advertising? Rich media. Retrieved from http://www.pointtopoint.com/2010/01/what-works-in-healthcare-advertising-rich-media/.