Health Care Marketing Reflection
Health Care Marketing Reflection
Rakia Rountree
HCS/539
May 19, 2014
Thomas Sloan
Health Care Marketing Reflection
Health care marketing is the new approach to public health; it is an industry that keeps growing as health care trends frequently change. The internet has changed health care a we know it social media website have been reported as the most effective tool to the marketing approach especially for pharmaceutical companies who have pop-up ads on just about every site consumers visit. The purpose of this paper is to reflect on marketing techniques, what types of trends that are being used and how they are used, how they are affecting consumer trends, and the negative and positive affects of the current techniques.
Types of marketing trends
Direct to consumer pharmaceutical trends have become increasing popular to promote products to health care facilities, providers, and patients. While there are many approaches and techniques used in the DTC pharmaceutical trend, the most effective are; “help seeking ad” which have been know to provide patients with medical information about a specific illness and advises consumers to contact there health care provider for more information but does not mention type of product, another is the “reminder ad” which often mentions type of product, name, dosage, strength, and price, the most commonly used trend is the “product claim ad” which will include the product name and it’s indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a variety pharmaceutical products regulated and approved by the FDA for people who may suffer from various illnesses the product was create to manage such as depression, chronic pain, heart disease, and respiratory diseases.
Current health care marketing techniques and trends
The internet has become and effective technique for health care marketing because of it large data base, it has influenced many health professional in there
Rakia Rountree
HCS/539
May 19, 2014
Thomas Sloan
Health Care Marketing Reflection
Health care marketing is the new approach to public health; it is an industry that keeps growing as health care trends frequently change. The internet has changed health care a we know it social media website have been reported as the most effective tool to the marketing approach especially for pharmaceutical companies who have pop-up ads on just about every site consumers visit. The purpose of this paper is to reflect on marketing techniques, what types of trends that are being used and how they are used, how they are affecting consumer trends, and the negative and positive affects of the current techniques.
Types of marketing trends
Direct to consumer pharmaceutical trends have become increasing popular to promote products to health care facilities, providers, and patients. While there are many approaches and techniques used in the DTC pharmaceutical trend, the most effective are; “help seeking ad” which have been know to provide patients with medical information about a specific illness and advises consumers to contact there health care provider for more information but does not mention type of product, another is the “reminder ad” which often mentions type of product, name, dosage, strength, and price, the most commonly used trend is the “product claim ad” which will include the product name and it’s indication, safety claims, and efficacy (Ventola, 2011). The trends are being used to promote a variety pharmaceutical products regulated and approved by the FDA for people who may suffer from various illnesses the product was create to manage such as depression, chronic pain, heart disease, and respiratory diseases.
Current health care marketing techniques and trends
The internet has become and effective technique for health care marketing because of it large data base, it has influenced many health professional in there