Healthy Activia Grows Healthy Us Sales
I. Statement of the Problem
The Groupe Danone’s Activia yogurt has been well-known in the past years since its release. Its sales and profits’ growth is increasingly rapidly, especially now that the yogurt is available worldwide, due to its health benefits. The Activia yogurt is still in very good condition in selling it but there are some countries that have a few populations that were eating yogurt and one of it is the US.
II. Background of the Problem
As it is stated earlier, America has less consumption of yogurt than the other countries. The rate of the sales is much lower than of Germany and France, for example. It was said in the problem that the consumption of the two higher grossing countries in selling this yogurt is tripled by the consumption of the US.
III. Objectives
The Danone is now motivated to find out more marketing strategies for them to increase the consumption not just in US and the other countries to gain and raise more of their sales and revenues.
IV. SWOT Analysis
The strengths of the Danone’s Activia yogurt are the boosting of its sales to the whole world especially to those health conscious people. Also, these people are willing to pay the given prices for the nutritional benefits that the yogurt brings and its different kinds of flavors. They had produced different set of flavors the limited editions like the cashews, honey and oats, as stated in the problem. In every annual revenue report, the Activia product was able to top $12 billion worldwide. Additionally, they also produce other products such as bottled water and yogurt drink to boost their sales and revenues. And they are able to reduce their waste in packaging their products.
Their weaknesses, on the other hand, are the lack of consumers to the other countries. They still able to sell higher in millions every year, but unlike the other countries, their sale rate are much lesser than those countries with higher percentage of consumers.
Another is their
The Groupe Danone’s Activia yogurt has been well-known in the past years since its release. Its sales and profits’ growth is increasingly rapidly, especially now that the yogurt is available worldwide, due to its health benefits. The Activia yogurt is still in very good condition in selling it but there are some countries that have a few populations that were eating yogurt and one of it is the US.
II. Background of the Problem
As it is stated earlier, America has less consumption of yogurt than the other countries. The rate of the sales is much lower than of Germany and France, for example. It was said in the problem that the consumption of the two higher grossing countries in selling this yogurt is tripled by the consumption of the US.
III. Objectives
The Danone is now motivated to find out more marketing strategies for them to increase the consumption not just in US and the other countries to gain and raise more of their sales and revenues.
IV. SWOT Analysis
The strengths of the Danone’s Activia yogurt are the boosting of its sales to the whole world especially to those health conscious people. Also, these people are willing to pay the given prices for the nutritional benefits that the yogurt brings and its different kinds of flavors. They had produced different set of flavors the limited editions like the cashews, honey and oats, as stated in the problem. In every annual revenue report, the Activia product was able to top $12 billion worldwide. Additionally, they also produce other products such as bottled water and yogurt drink to boost their sales and revenues. And they are able to reduce their waste in packaging their products.
Their weaknesses, on the other hand, are the lack of consumers to the other countries. They still able to sell higher in millions every year, but unlike the other countries, their sale rate are much lesser than those countries with higher percentage of consumers.
Another is their