Hello All
al differences between business (for-profit) marketing and nonprofit/social marketing? Provide no more than 6 differences and justify your list, using materials from the course or other sources.
- For-profit markets their products or services and nonprofit markets the work they do or the cause they support.
- For-profit markets how their products or services will be good for the consumer while nonprofit markets how the consumers money goes towards the cause
- The for profit marketing customer has a need of his own that he fulfills by the purchase of the goods or services; the nonprofit “customer” recognizes the need of others and his ability to help fulfill it through donation of his time, money or service
- When you start a business, it is for the financial benefit of its owners and/or shareholders. Profit is the goal and the business pays taxes on that profit.
- A nonprofit entity has a mission that benefits the "greater good" of the community, society, or the world. It does not pay taxes, but it also cannot use its funds for anything other than the mission for which it was formed.
- Nonprofit organizations can and do make a profit, but it must be used solely for the operation of the organization or, in the case of a foundation, granted to other nonprofit organizations.
- When a for-profit organization goes out of business, its assets can be liquidated and the proceeds distributed to the owners or the shareholders. When a nonprofit goes out of business, its remaining assets must be given to another nonprofit
2. Considering the articles by Christensen et al (“Marketing Malpractice”), Berry et al (“Clueing in Customers”), and Merlino et al (“Health Care’s Service Fanatics”), class notes, and any other sources, provide 5 key points for excellence in service delivery and provide examples. (Note questions 1 and 2 will not both be asked, and neither may be asked.)
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3. The Road Crew campaign does not use traditional advertising to attack the problem of
- For-profit markets their products or services and nonprofit markets the work they do or the cause they support.
- For-profit markets how their products or services will be good for the consumer while nonprofit markets how the consumers money goes towards the cause
- The for profit marketing customer has a need of his own that he fulfills by the purchase of the goods or services; the nonprofit “customer” recognizes the need of others and his ability to help fulfill it through donation of his time, money or service
- When you start a business, it is for the financial benefit of its owners and/or shareholders. Profit is the goal and the business pays taxes on that profit.
- A nonprofit entity has a mission that benefits the "greater good" of the community, society, or the world. It does not pay taxes, but it also cannot use its funds for anything other than the mission for which it was formed.
- Nonprofit organizations can and do make a profit, but it must be used solely for the operation of the organization or, in the case of a foundation, granted to other nonprofit organizations.
- When a for-profit organization goes out of business, its assets can be liquidated and the proceeds distributed to the owners or the shareholders. When a nonprofit goes out of business, its remaining assets must be given to another nonprofit
2. Considering the articles by Christensen et al (“Marketing Malpractice”), Berry et al (“Clueing in Customers”), and Merlino et al (“Health Care’s Service Fanatics”), class notes, and any other sources, provide 5 key points for excellence in service delivery and provide examples. (Note questions 1 and 2 will not both be asked, and neither may be asked.)
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3. The Road Crew campaign does not use traditional advertising to attack the problem of