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Brett Brazier
EG462: Contemporary World Culture Week 4
Question: How and when do cultural items become "glocal”
7/12/2013
First, I wanted to get a better grasp of the term “glocal”. I understand it is a hybrid of global and local. I wanted to get a better knowledge of what it means. After doing some research, I found that “Glocal” is a combination of the word of global and local. It basically means globalization that is aided by a strong concentration on local elements. A company that operates globally and differentiates itself from market to market for the target audience is glocal.” This was found on http://www.quora.com/Glocal/What-is-Glocal#.
I would say that cultural items become “glocal” based on the area/company in which the item is marketed. An example would be car companies. Each car company has its own way to market to a specific audience. This could be a better engine, or additional options for trims and other optional parts depending on what part of the world they are marketing to in certain area. “A manufacturer like Mercedes-Benz or BMW might offer many different engine offerings and trim levels for their home market (If you leave Frankfurt's airport in a taxi, you'll probably ride in a very utilitarian Mercedes E-Class.) But the cars offered stateside are usually limited to more powerful engines and higher-end interiors; these trim packages fall in line with the American ideal of high-end German luxury cars.”(What Are Some Examples of Glocalization?).
Also, Honda does the same thing. Honda Car Company markets to the public based on the area and the people living in that area.
As far as when cultural Items become glocal, this all depends on the consumer. The consumer is the one who makes something become local with the area that they live in. Each company has the right to market locally or globally. Then, if the “locals” like this new product, it would become a local item.
Curtis, Chris. "What Are Some Examples of Glocalization? -
EG462: Contemporary World Culture Week 4
Question: How and when do cultural items become "glocal”
7/12/2013
First, I wanted to get a better grasp of the term “glocal”. I understand it is a hybrid of global and local. I wanted to get a better knowledge of what it means. After doing some research, I found that “Glocal” is a combination of the word of global and local. It basically means globalization that is aided by a strong concentration on local elements. A company that operates globally and differentiates itself from market to market for the target audience is glocal.” This was found on http://www.quora.com/Glocal/What-is-Glocal#.
I would say that cultural items become “glocal” based on the area/company in which the item is marketed. An example would be car companies. Each car company has its own way to market to a specific audience. This could be a better engine, or additional options for trims and other optional parts depending on what part of the world they are marketing to in certain area. “A manufacturer like Mercedes-Benz or BMW might offer many different engine offerings and trim levels for their home market (If you leave Frankfurt's airport in a taxi, you'll probably ride in a very utilitarian Mercedes E-Class.) But the cars offered stateside are usually limited to more powerful engines and higher-end interiors; these trim packages fall in line with the American ideal of high-end German luxury cars.”(What Are Some Examples of Glocalization?).
Also, Honda does the same thing. Honda Car Company markets to the public based on the area and the people living in that area.
As far as when cultural Items become glocal, this all depends on the consumer. The consumer is the one who makes something become local with the area that they live in. Each company has the right to market locally or globally. Then, if the “locals” like this new product, it would become a local item.
Curtis, Chris. "What Are Some Examples of Glocalization? -