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hero honda demerge
Chapter – IV
Managing Risks in Mergers, Acquisitions and Strategic Alliances

“There is a serious problem facing senior executives who choose acquisitions as a corporate growth strategy. My study reveals that fully 65 per cent of major strategic acquisitions have been failures. And some have been truly major failures resulting in dramatic losses of value for the shareholders of the acquiring company. With market values and acquisition premiums at record highs, it is time to articulate demanding standards for what constitutes informed or prudent decision-making. The risks are too great otherwise.”
- Mark L Sirower1.

Understanding the risks in mergers and acquisitions
A combination of factors - increased global competition, regulatory changes, fast changing technology, need for faster growth and industry excess capacity - has fuelled mergers and acquisitions (M&A) in recent times. The M&A phenomenon has been noticeable not only in developed markets like the US, Europe and Japan but also in emerging markets like India. In 1998, worldwide mergers and acquisitions were valued2 at $2.4 trillion. In 1999, this figure increased3 to $3.4 trillion. In 2000, the pace seemed to slow down, with only the Glaxo Wellcome – SmithKline Beecham merger valued at over $50 billion. However, the total value of the deals worldwide crossed $3.5 trillion. Much of this activity took place in the first half of 2000. The recent merger proposal by HP and Compaq is a clear indication that merger mania is well and truly alive. Like capacity expansion, vertical integration and diversification, a large merger or an acquisition is a strategic move since it can make or break a company. However, mergers and acquisitions involve unique challenges such as the valuation of the company being acquired and integration of the pre merger entities. Valuation is a subjective matter, involving several assumptions. Integration of the pre-merger entities is a demanding task and has to be managed



References: 1. R H Kilman, M J Saxton and R Serpa, “Gaining control of the corporate culture,” Jossey-Bass, 1985. 4. Fling Jerry, “Company of the year Chrysler,” Forbes, January 13, 1997, pp. 83-87. 5. Clayton Christensen, “The Innovator’s Dilemma,” Harvard Business School Press, 1997. 6. Mark L Sirower, “The Synergy Trap,” The Free Press, New York, 1997. 7. Ronald A Ashkenas, Lawrence J DeMonaco and Suzanne C Francis, “Making the Deal Real,” Harvard Business Review, January – February, 1998, pp. 165-175. 8. “Watch out for the egos,” The Economist, April 11, 1998, pp. 65-66. 9 10. Barnett Seaman and Ron Stodghill II, “Here comes the road test,” Time, May 18, 1998, pp. 34-37. 11. “Fall guy,” The Economist, November 5, 1998. 12. Yves L Doz and Gary Hamel, “Alliance Advantage,” Harvard Business School Press, 1998. 13. Robert G Eccles, Kersten L Lanes and Thomas C Wilson, “Are You Paying Too Much for That Acquisition?” Harvard Business Review, July-August, 1999, pp 14. Scott Miller and Jeffrey Ball, “Daimler Chrysler set to overhaul board,” The Wall Street Journal, September 22, 1999. 15. Warren Brown, “US Chief out as Daimler reshuffles,” The Washington Post, September 24, 1999. 16. “Three’s company,” The Economist, October 28, 1999, p. 82. 17. Jeffrey Ball, “Chrysler announces shake up to show its autonomy within Daimler Chrysler,” The Wall Street Journal, November 1, 1999. 18. Alfred Rappaport and Mark L Sirower, “Stock or Cash,” Harvard Business Review, November-December, 1999, pp. 147-158. 19. Jeffrey Ball, “Stallkamp to leave Daimler Chrysler,” The Wall Street Journal, December 17, 1999. 20. Justin Hyde, “Holden says after a rough year, Daimler Chrysler is a better company,” Associated Press News Wires, December 18, 1999. 21. Brian Carvalho, “Deal Frenzy,” Business World, December 20, 1999, pp. 20-27. 23. Julie Wulf, “CEOs serve themselves first in mergers of equals,” knowledge.wharton.upenn.edu, January 4, 2000. 24. Daniel Okrent, “Happily ever after?” Time, January 24, 2000, pp. 29-39. 25. “Wily Weill wins again,” The Economist, March 2, 2000, p. 84. 26. “The Daimler Chrysler emulsion,” The Economist, July 29, 2000, pp. 65-66. 27 28. “How mergers go wrong,” The Economist, July 20, 2000, p. 15. 29. “One house many windows,” The Economist, August 17, 2000, pp. 70-71. 30. Christine Tierney, et al, “Defiant Daimler,” Business Week, August 17, 2000, pp 31. “Gaining employee trust after acquisition: Implications for managerial action,” Employee Relations, August 24, 2000, pp. 334-355. 32. “First among equals,” The Economist, August 26, 2000, pp. 63-64. 33 34. “Schrempp’s trap,” The Economist, November 23, 2000, p. 24. 35. Robert. J Aiello and Michael D Watkins, “The Fine Art of Friendly Acquisition,” Harvard Business Review, November-December, 2000, pp. 100-107. 36. Frank Gibrey Jr., “Score one for AOL TW,” Time, December 25, 2000, pp. 78-80. 37. Ronald N Ashkenas and Suzanne C Francis, “Integration Managers,” Harvard Business Review, November-December, 2000, pp. 108-116. 38. Joann Muller, Jeff Green, Christine Tierney, “Chrysler’s rescue team,” Business Week, January 15, 2001, pp. 18-21. 39. “The great merger wave breaks,” The Economist, January 25, 2001, pp. 59-60. 41. “Schrempp’s repair job,” The Economist, March 3, 2001, pp. 57-58. 42. Christine Tierney and Katharine Schmialt, “Schrempp, the survivor?” Business Week, March 5, 2001, p. 26. 43. Alex Taylor III, “Can the Germans rescue Chrysler?” Fortune, April 30, 2001, pp 44. Frank Swoboda, “A Model Comeback?” The Washington Post, May 13, 2001. 45. Vikas Bajaj, “Write-downs heighten losses of telecom firms. Acquisitions are less valuable.” The Dallas Morning News, June 21, 2001. 46. Marc Gunther, “What does AOL want? Growth, growth and more growth,” Fortune, July 23, 2001, pp. 91-97. 47. Joann Muller and Christine Tierney, “Can this man save Chrysler?” Business Week, September 17, 2001, pp. 48-54. 48. Scott Miller, “Daimler Chrysler may be forced to review Chrysler projections,” The Wall Street Journal Europe, September 26, 2001. 49. “Schrempp survives shares slump but unions shown the door,” Financial Times, September 28, 2001. 50. Scott Miller, “Schrempp is asked to extend tenure at Daimler Chrysler,” The Wall Street Journal Europe, September 28, 2001. 51. David R Baker, “Cisco says it still seeks to buy small companies,” The San Francisco Chronicle, October 3, 2001. 52. Jennifer Files, “Cisco to expand Fiber-optic Business,” San Jose Mercury News, October 3, 2001. 53. Jeffrey Ball, “Daimler Chrysler turnaround seems to be going in reverse,” The Wall Street Journal, October 11, 2001. 54. Jeffrey Ball, “Daimler Chrysler net declines 70% as losses continue at US units,” The Wall Street Journal, October 24, 2001. 55. Jeffrey Ball, “Daimler Chrysler’s credit rating is cut by S&P due to doubt on profit targets,” The Wall Street Journal, November 1, 2001. 56. Christine Tierney, “Downshifting ambitions at Daimler Chrysler,” Business Week, November 12, 2001, pp. 28-29.

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