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Hispanic Perceptions of the Hiring Decision

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Hispanic Perceptions of the Hiring Decision
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Diversity in the workplace
Hispanic perceptions of the hiring decision
Spero C. Peppas
Stetson School of Business and Economics, Mercer University, Atlanta, Georgia, USA Abstract Purpose – Given the growing importance of the Hispanic population in the USA, the increasing presence of this minority at all organizational levels, and the possibility that different subcultures would value different traits when hiring, the purpose of this research was to determine if there were culture-related differences in the importance placed on 26 job applicant attributes by Hispanics and non-Hispanics who were involved in hiring. Design/methodology/approach – This study compares the importance ratings of 26 job selection attributes by Hispanic and non-Hispanic respondents to determine the hiring criteria that are important to each group, and to see if differences are statistically significant. Findings – Significant differences in mean rating scores were found in 13 of the 26 criteria. The Hispanic sample attached greater importance to subjective traits, while the non-Hispanic group had higher ratings for objectively-assessed traits. Practical implications – Given organizational efforts to increase diversity and changing demographics in the US workforce, the results of this study should prove useful to individuals and organizations in the private and public sectors. The findings show that Hispanic and non-Hispanic respondents had significantly different perceptions with regard to the importance of certain hiring criteria and hence, may assess candidates differently because of what they consider important. Originality/value – These findings should lead to better understanding among US subcultures, help organizations manage cultural diversity, assist academicians in preparing students for business careers, and improve the matching process between hiring organizations and job



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Peppas is Director of the Center for International Business Relations and Professor of International Business at Mercer University in Atlanta, Georgia, USA. He has taught in the USA and Europe and has received numerous teaching awards. He has also served as Marketing Specialist for the United Nations and the ILO as well as for the governments of Senegal and Benin in developing small and medium-sized businesses. His research and consulting focus is on domestic and international issues in marketing, management, and ethics. He can be contacted at: peppas_sc@mercer.edu Diversity in the workplace 129 To purchase reprints of this article please e-mail: reprints@emeraldinsight.com Or visit our web site for further details: www.emeraldinsight.com/reprints

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