History Of Lime Crime
Doe Deere believes that women should live unapologetically. That’s why she created the make-up line, Lime Crime.
Introducing Lime Crime
Deer introduced “limecrime” on eBay in 2004 as a way to gain exposure for her DIY fashion line. The clothes she designed and ultimately modeled were bright and colorful, but finding makeup to match the clothing was not an easy task. “I modeled everything myself and wanted my whole look to be on-brand, so colorful makeup became my staple,” she said. In 2008, the Russian born CEO launched the company Lime Crime, a makeup company that develops animal-friendly eye shadows, lipsticks, and nail polish. The colorful cosmetics have names like Venus, Unicorn Lipstick, and Zodiac Glitter.
New Product Category
Recently, Doe, who now lives in New York, added a new category to the Lime Crime repertoire: Velvetines—a liquid matte lipstick that stays on and doesn’t fall apart. The colors were designed to match the whimsical personalities of women—like her mentor and friend, Kimberly Gordon—who live unapologetically. For example, jinx (witchberry), rave (electric lavender), and black velvet (blackest black) to name a few. Deere worked tirelessly to come up with the precise formula for the vegan …show more content…
Last year, the company experienced a cyber security breach. Consequently, some customer’s lost faith in the company. However, Deere fought back and employed a team of customer care experts and security specialists to win back the hearts of her customers, restore the brand’s reputation, and prevent cybercriminals from ever invading the website again. Deere explains, “We went through an unfortunate security breach in 2014…Restoring customer trust in the brand was the hardest thing myself and my team have ever done. We rallied and worked tirelessly to educate our customers. She continued, “What happened our customers and us was awful, but I feel that we’ve learned a
Introducing Lime Crime
Deer introduced “limecrime” on eBay in 2004 as a way to gain exposure for her DIY fashion line. The clothes she designed and ultimately modeled were bright and colorful, but finding makeup to match the clothing was not an easy task. “I modeled everything myself and wanted my whole look to be on-brand, so colorful makeup became my staple,” she said. In 2008, the Russian born CEO launched the company Lime Crime, a makeup company that develops animal-friendly eye shadows, lipsticks, and nail polish. The colorful cosmetics have names like Venus, Unicorn Lipstick, and Zodiac Glitter.
New Product Category
Recently, Doe, who now lives in New York, added a new category to the Lime Crime repertoire: Velvetines—a liquid matte lipstick that stays on and doesn’t fall apart. The colors were designed to match the whimsical personalities of women—like her mentor and friend, Kimberly Gordon—who live unapologetically. For example, jinx (witchberry), rave (electric lavender), and black velvet (blackest black) to name a few. Deere worked tirelessly to come up with the precise formula for the vegan …show more content…
Last year, the company experienced a cyber security breach. Consequently, some customer’s lost faith in the company. However, Deere fought back and employed a team of customer care experts and security specialists to win back the hearts of her customers, restore the brand’s reputation, and prevent cybercriminals from ever invading the website again. Deere explains, “We went through an unfortunate security breach in 2014…Restoring customer trust in the brand was the hardest thing myself and my team have ever done. We rallied and worked tirelessly to educate our customers. She continued, “What happened our customers and us was awful, but I feel that we’ve learned a