The earliest forms of leisure tourism can be traced as far back as the Babylonian and Egyptian empires. A museum of “historic antiquities” was open to the public in the sixth century BC in Babylon, while the Egyptians held many religious festivals attracting not only the devout, but many who came to see the famous buildings and works of art in the cities. The local towns accommodated tourists by providing services such as: vendors of food and drink, guides, hawkers of souvenirs, touts and prostitutes.
From around the same date, Greek tourists travelled to visit the sites of healing gods. Because the independent city-states of ancient Greece had no central authority to order the construction of roads, most of these tourists travelled by water, hence seaports prospered.
The lands of the Mediterranean Sea produced a remarkable evolution in travel. People travel for trade, commerce, religious purposes, festivals, medical treatment, or education developed at an early date.
Guidebooks became available as early as the fourth century BC, covering a vast area of destinations, i.e. Athens, Sparta and Troy. Pausanias, a Greek travel writer, produced a noted “description of Greece” between AD 160 and 180, which, in its critical evaluation of facilities and destinations, acted as a model for later writers. Advertisements, in the form of signs directing visitors to wayside inns, are also known from this period. However, under Romans rule is where international travel became first important. With no foreign borders between England and Syria, and with the seas safe from piracy due to the Roman patrols, conditions favoring travel had arrived. Roman coinage was acceptable everywhere, and Latin was the common language. Romans travelled to Sicily, Greece, Rhodes, and Troy, Egypt and from the third century AD, to the Holy Land.
Domestic tourism also flourished within the Roman Empire. Second homes were built by the wealthy within easy travelling distance