AIDS is already the sixth leading cause of death among 15 to 24 year olds in the United States (Centers for Disease Control and Prevention, 1996) and the leading cause of death among 25 to 44 year olds. In the 12 month period preceding July, 1996, two thousand, six hundred and sixty-seven people aged 13 to 24 were diagnosed with AIDS.
A recent study from the Centers for Disease Control warns that, ¡§while the rate of new AIDS cases reported among people born before 1960 appears to be reaching a plateau, the rate among younger Americans continues to escalate¡¨(Centers for Disease Control and Prevention, 1995). And AIDS threatens to become endemic among particularly vulnerable young African Americans. Young people of color, gay, youth, and young women who have sex with HIV positive men are at the center of this expanding epidemic. The National Academy of Sciences has reported that the United States has the highest rate of sexually transmitted diseases of any developed country and that, ¡§an effective national system for STD prevention currently does not exist¡¨ (Institute of Medicine, 1996).
There are obvious reasons why government has fallen short in its responsibility to fight the epidemic in the African American community: funding is limited and political salvos from right and left stifle development of innovative programs.
Community-based organizations have made valiant efforts to reach young African Americans with effective prevention messages, but they, too, have been hampered by inadequate funding and other constraints. Much expertise needed to reach young people with powerful and effective messages is vested in the private sector, but we have failed to form large scales, sustained,
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