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In 1971, the Starbucks coffee company opened its first location in Seattle's Pike
Place Market. Inspired by the espresso bars in Milan, Italy, Howard Schultz wanted to
Introduce the coffee bar culture to America. Now Starbucks has over 7, 500 locations in over 30 different countries. What’s the next step? Starbucks India! The probability of Starbucks successfully introducing its coffee bar culture in India is relatively high for many reasons.
According to the social and culture factor, it show that, the increasing number of educated youth in India has fuelled the skilled English seeking services sector leading to increased er caita GDP and improved living standards for the eole. And according to the report, it indicates that Indian are able and willing to spend more money to invest their quality of life. Therefore, this has implications on coffee consumption as coffee still considered as an exclusive beverage compared to traditional tea. It is because the local tea market consists of nearly 93% of the market share in beverages sector. However, the consumption of coffee has increased from 59% in 2003 to almost 65% within the years. The market of cafes and gourmet coffee shops tend to increase the culture of coffee in India, therefore, the indication to Starbucks that the Indian market is far from reaching saturation.
Other than that, media is one of the main factors that make India become more attractive for Starbucks than It was 10 years ago. When 10 years ago, India was a place which is lack of internet service and develop more slowly than other country. Peoples of India can’t get the new information and won’t intro by Starbucks coffee. Because of these reason, India is not attractive for Starbucks when 10 years ago. But nowadays, India is one of the country develop with high speed. Communication and internet are also become common in India. So, the peoples in India can get and accept the new information. Depend on the media have become improving, India
Place Market. Inspired by the espresso bars in Milan, Italy, Howard Schultz wanted to
Introduce the coffee bar culture to America. Now Starbucks has over 7, 500 locations in over 30 different countries. What’s the next step? Starbucks India! The probability of Starbucks successfully introducing its coffee bar culture in India is relatively high for many reasons.
According to the social and culture factor, it show that, the increasing number of educated youth in India has fuelled the skilled English seeking services sector leading to increased er caita GDP and improved living standards for the eole. And according to the report, it indicates that Indian are able and willing to spend more money to invest their quality of life. Therefore, this has implications on coffee consumption as coffee still considered as an exclusive beverage compared to traditional tea. It is because the local tea market consists of nearly 93% of the market share in beverages sector. However, the consumption of coffee has increased from 59% in 2003 to almost 65% within the years. The market of cafes and gourmet coffee shops tend to increase the culture of coffee in India, therefore, the indication to Starbucks that the Indian market is far from reaching saturation.
Other than that, media is one of the main factors that make India become more attractive for Starbucks than It was 10 years ago. When 10 years ago, India was a place which is lack of internet service and develop more slowly than other country. Peoples of India can’t get the new information and won’t intro by Starbucks coffee. Because of these reason, India is not attractive for Starbucks when 10 years ago. But nowadays, India is one of the country develop with high speed. Communication and internet are also become common in India. So, the peoples in India can get and accept the new information. Depend on the media have become improving, India