HND accounting GU3

1.(a) driving force: marketing needs, customer demand increased, as soon as airport company more and more, more and more companies as a transit point to headthrow, more and more customers complain, therefore, reduce the average customer dissatisfaction. Another, government could increase the employment rate and also to the BAA could give government for high taxes. restraining forces: about 10% of airport space is allocated to retailing. Local residents will be affected by environmental pollution, such as the noise pollution, air pollution, in the case, the new development at heathrow would only take place if BAA can overcome nitrogen pollution and guarantee that no extra residents would suffer noise inconvenience. This level of investmen requires careful management, especially as the construction industry is notorious for exceeding budgets, BAA has attempted to streamline the way that it manages its construction projects. But these may still have exceeded the budget.
(b) New terminal lead to the increase of passenger volume, therefore customer can get better services. To identify whether the new Terminal 5 at Heathrow is a success both for the company and the UK, we must not only know its economic return, but also the cost. Return: demand for air travel is expected to double; it can provide more job to society; a new terminal may provide more retailing space and develop BAA’s business (10% plus of the new terminal will be retail space); make use of infrastructure like Heathrow Express which may help BAA recoup its investment. resistors or costs: opposition from environmental protecting groups as aircraft use a lot of fuel, are noisy and so on; opposition from local communities who may be affected by the new terminal, e.g. the new terminal will destroy the countryside; Difficulties in the planning process and the resources (time, people and money) which BAA would have to devote to it; potential costs to overcome resistance (e.g. it needs night working) which