Home Appliance Industry External Analysis
Home Appliance Industry
Heading 1: General environment Subheading 1: Demographic
The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features
Subheading 2: Socio-cultural
In 2002, design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers
In 2002, there was an increase on global emphasis of environmentally safe products.
By 2002, more consumers preferred to purchase and pay more for high efficiency appliances rather than save money on the initial purchase.
Subheading 3: Economic
The 1970’s were a time of high inflation and high interest rates, still appliance industry increased its sales.
Developing regions in 2002, would boost sales in regions that not every home already had most appliances
Subheading 4: Political-Legal
Government pressured industry to produce energy-efficient versions of refrigerators and washing machines in the 21st century * Government began requiring use of less refrigerants to prevent global warming * The Department of Energy began to require energy conservation
Subheading 5: Technological
1980s the United States consumer welcomed then invention of the microwave and the market continued to expand
Use of microwave energy in clothes dryers so that clothes could be dried faster, at lower temperatures
In 2002, smart appliances were introduced that had settings such as, “sixth sense” which determined how long an item needed to be reheated without the guess of the user.
Subheading 6: Global
In 2000, Whirlpool started to put emphasis on using global suppliers to institute cost-saving productivity improvements.
Exporting U.S. made appliances was not favorable because of the weight and sizes of the appliances were not marketable in Asian and
Heading 1: General environment Subheading 1: Demographic
The aging of baby boomers and increase of two income family homes increased the demand for appliances with more style and costly features
Subheading 2: Socio-cultural
In 2002, design aesthetics became more important in appliances as the look of appliances became more of a concern for consumers
In 2002, there was an increase on global emphasis of environmentally safe products.
By 2002, more consumers preferred to purchase and pay more for high efficiency appliances rather than save money on the initial purchase.
Subheading 3: Economic
The 1970’s were a time of high inflation and high interest rates, still appliance industry increased its sales.
Developing regions in 2002, would boost sales in regions that not every home already had most appliances
Subheading 4: Political-Legal
Government pressured industry to produce energy-efficient versions of refrigerators and washing machines in the 21st century * Government began requiring use of less refrigerants to prevent global warming * The Department of Energy began to require energy conservation
Subheading 5: Technological
1980s the United States consumer welcomed then invention of the microwave and the market continued to expand
Use of microwave energy in clothes dryers so that clothes could be dried faster, at lower temperatures
In 2002, smart appliances were introduced that had settings such as, “sixth sense” which determined how long an item needed to be reheated without the guess of the user.
Subheading 6: Global
In 2000, Whirlpool started to put emphasis on using global suppliers to institute cost-saving productivity improvements.
Exporting U.S. made appliances was not favorable because of the weight and sizes of the appliances were not marketable in Asian and