However, what makes the issue particularly topical is the growing number of pressures on companies to manage and protect corporate reputation as a resource, partly by investing in social initiatives. These pressure points include: customers, suppliers, employees, managers themselves, shareholders, media, and external lobby groups. Importantly, the debate has moved beyond pressures to make charitable donations into the challenge to companies to (a) make good damage they have done at various points in the value chain, without waiting for legal coercion to be applied; and, (b) incorporate social initiatives and goals within the core value proposition. Currently, attention is focused on environmental issues and the employment conditions of those who work in manufacturing and distributive organizations in the value chain.…