| | | Managers can use behavioral addition and behavioral substitution to ____. | | | Student Response | Value | A. | create benchmarks | | B. | assess the threats and opportunities in the internal environment | | C. | develop new products | | D. | locate new markets for existing products | | E. | modify corporate culture | 100% | | | | 22. | | | When Samsonite purchased American Tourister, one of the first things the new management did was to eliminate the gorilla (which had appeared in all American Tourister ads for years and which represented the quality construction of American Tourister luggage). For American Tourister employees, the gorilla had been a symbol of quality and commitment. The executive order to remove the gorilla posters from the walls of offices and factories was one of the means Samsonite used to change the organizational culture at American Tourister. The gorilla posters were an example of ____. | | | Student Response | Value | A. | visible artifacts | 100% | B. | iconic representations | | C. | organizational metaphors | | D. | organizational allegories | | E. | imbued technology | | | | | 23. | | |
| | | Managers can use behavioral addition and behavioral substitution to ____. | | | Student Response | Value | A. | create benchmarks | | B. | assess the threats and opportunities in the internal environment | | C. | develop new products | | D. | locate new markets for existing products | | E. | modify corporate culture | 100% | | | | 22. | | | When Samsonite purchased American Tourister, one of the first things the new management did was to eliminate the gorilla (which had appeared in all American Tourister ads for years and which represented the quality construction of American Tourister luggage). For American Tourister employees, the gorilla had been a symbol of quality and commitment. The executive order to remove the gorilla posters from the walls of offices and factories was one of the means Samsonite used to change the organizational culture at American Tourister. The gorilla posters were an example of ____. | | | Student Response | Value | A. | visible artifacts | 100% | B. | iconic representations | | C. | organizational metaphors | | D. | organizational allegories | | E. | imbued technology | | | | | 23. | | |