Charlie Jones, a fireman for Boulder County, Colorado, saw an ad for the vacation of his dreams in the local, “Boulder County Gazette.” The ad read, “Seven days at the wonderful luxury Windell resort, ‘Cabo Mar,’ $1200 per person, all inclusive.” The ad featured a picture of the front of the hotel with a person receiving a massage by the pool superimposed over the hotel façade. The ad went on to say how the hotel was located on the beach at Cabo San Lucas, Mexico and in a wonderful tropical setting. The ad also listed the name of a local travel agency, Jennifer’s Tours, for booking purposes. In miniscule print at the bottom of the ad, blending with the pattern of the iron railing, the ad went on to make a short disclaimer to the effect that the amenities featured were not necessarily those provided. Jones knew Jennifer Hooley, the owner of the agency. Anxious for some time off in a warm climate, Jones decided to Google the hotel name to verify that it was indeed a Windell hotel as he knew Windell to be a reputable company. From Google, Jones was able to confirm that the, ‘Cabo Mar,’ was owned by Windell; he also noticed that the same picture appeared on this website as he had first seen in the newspaper. The site also showed pictures of what seemed to be spacious, well-appointed rooms with queen sized beds. Excited by what he saw, Jones called Jennifer’s Tours and booked the special he saw in the newspaper ad.…