Hostess Brands
De’Shel Ferguson
The beloved Twinkies, which were once everyone’s favorite childhood snack and a junk food enthusiast’s favorite goodie, disappeared off of the shelves of stores. Hostess recently celebrated its 93rd year of existence, but is this existence now beginning to fade? Investing.businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands, Inc. in November 2009. Hostess Brands, Inc. was founded in 1930 and is based in Irving, Texas. As of January 11, 2012, Hostess Brands, Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well, it is not the treat that failed to succeed, but the workers and management …show more content…
How is Hostess going to compete with new and upcoming competition if they are not putting their product out there? Yes everyone knows about the Twinkie but at some point it going to be thrown aside. For example, when a child gets a new toy it becomes that child’s favorite toy. After playing with it for a long period of time, whenever that child receives a new toy he or she doesn’t think twice to throw the old one aside. The same concept applies with the Twinkie, it has been played with for so long and now that there are new, more interesting and healthier products, it has been thrown …show more content…
Planning is establishing organizational goals and deciding how to accomplish them. It is often referred to as the first management function because all other management functions depend on planning. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) During this first step there are a few elements that should be incorporated. First is the strategic planning process and establishing goals and objectives which involves establishing an organization’s major objective and goals and allocating the resources to achieve them. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) If there is no objective and goal then neither the company nor its employees will know the purpose of the company, the product and what they are doing. Next is the SWOT analysis and this allows the company to identify its strengths, weaknesses, opportunities and threats. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) If Hostess had strategically planned out the goals and objectives and made a SWOT analysis maybe they wouldn’t be in the position that they are in now. When you are done planning then you can move on to Organizing your ideas and plans that have been made. Also in this process you should organize all of the businesses records, departments and earnings. Thirdly, leading and motivating is
The beloved Twinkies, which were once everyone’s favorite childhood snack and a junk food enthusiast’s favorite goodie, disappeared off of the shelves of stores. Hostess recently celebrated its 93rd year of existence, but is this existence now beginning to fade? Investing.businessweek.com (2013) claims that “The Company was formerly known as Interstate Bakeries Corporation and changed its name to Hostess Brands, Inc. in November 2009. Hostess Brands, Inc. was founded in 1930 and is based in Irving, Texas. As of January 11, 2012, Hostess Brands, Inc. is in reorganization.” What is the cause of this crisis? How can such a favored treat fail? Well, it is not the treat that failed to succeed, but the workers and management …show more content…
How is Hostess going to compete with new and upcoming competition if they are not putting their product out there? Yes everyone knows about the Twinkie but at some point it going to be thrown aside. For example, when a child gets a new toy it becomes that child’s favorite toy. After playing with it for a long period of time, whenever that child receives a new toy he or she doesn’t think twice to throw the old one aside. The same concept applies with the Twinkie, it has been played with for so long and now that there are new, more interesting and healthier products, it has been thrown …show more content…
Planning is establishing organizational goals and deciding how to accomplish them. It is often referred to as the first management function because all other management functions depend on planning. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) During this first step there are a few elements that should be incorporated. First is the strategic planning process and establishing goals and objectives which involves establishing an organization’s major objective and goals and allocating the resources to achieve them. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) If there is no objective and goal then neither the company nor its employees will know the purpose of the company, the product and what they are doing. Next is the SWOT analysis and this allows the company to identify its strengths, weaknesses, opportunities and threats. (Pride, W., Hughes, R. & Kapoor, J., 2010-2013) If Hostess had strategically planned out the goals and objectives and made a SWOT analysis maybe they wouldn’t be in the position that they are in now. When you are done planning then you can move on to Organizing your ideas and plans that have been made. Also in this process you should organize all of the businesses records, departments and earnings. Thirdly, leading and motivating is