Preview

How Businesses Can Benefit from Pr Newswire?

Powerful Essays
Open Document
Open Document
1740 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Businesses Can Benefit from Pr Newswire?
Following are excerpts of an interview with Rajkumar Kanagasingam, Partner of Selvasingam Consultants(selvaass.com), who consults on regional and global promotional strategies, and an authorised promoter of the PR Newswire Asia:

Q: Can you explain what PR Newswire Asia and its services are about?

A: PR Newswire Asia (en.prnasia.com) is the Asian arm of the PR Newswire (www.prnewswire.com), the global leader in news and information distribution services.
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, public affairs and investor relations decision makers to leverage content to engage with all their key audiences.
PR Newswire pioneered the commercial news distribution industry 56 years ago and today provides end-to-end solutions to produce, optimise and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels.
PR Newswire serves tens of thousands of clients in the Americas, Europe, Middle East, Africa and the Asia-Pacific region. It has a global client base of 40,000 companies, organisations and government agencies, including over 50% of the Fortune 500 companies.
PR Newswire Asia will send clients’ press releases to hundreds of thousands of media points in 170 countries in 40 languages, as well as to investors worldwide, helping companies generate exposure, build brand awareness and attract potential clients, business partners and investors.
It simultaneously delivers every story to the “disclosure” media designated by NYSE, AMEX, NASDAQ and LSE, including Dow Jones, Associated Press, Reuters, Bloomberg, The New York Times, The Wall Street Journal, USA Today, Investor’s Business Daily and others.

Q: Can you explain how PR Newswire helps the client’s message reach Asia?

A:Asia is home to more than four billion consumers and spending is on the rise. Launching a product or

You May Also Find These Documents Helpful

  • Powerful Essays

    Com 275 Mine Collapse

    • 1179 Words
    • 5 Pages

    Parcell, L., Lamme, M., & Cooley, S. (2011). Learning from the Trades: Public Relations, Journalism, and News Release Writing, 1945-2000. American Journalism, 28(2), 81-111.…

    • 1179 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    John Lewis in China Report

    • 6732 Words
    • 27 Pages

    Ghauri, P and Cateora P (2010). International Marketing. 3rd ed. New York: McGraw Hill Education. p249.…

    • 6732 Words
    • 27 Pages
    Powerful Essays
  • Better Essays

    Publicity is the deliberate attempt to manage the public's perception of a subject. In order for businesses to do this effectively they must be put in the public eye in a positive manner as to create a good brand image. New technologies such as weblogs, web cameras, web affiliates, and mobile upload are changing the cost-structure. The disadvantages are lack of control over how releases will be used and perceived.…

    • 1107 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Rqbt1 Task 1 Wgu

    • 2427 Words
    • 10 Pages

    news bureaus and it serves at least 120 countries, with an international staff located all…

    • 2427 Words
    • 10 Pages
    Good Essays
  • Good Essays

    From the years of 1861-1865 the bloodiest war was fought between the North and South, for the reuniting of the two nations, and to hopefully resolve the conflict of slavery. Even though the war lead to many casualties and violent actions, and ultimately the end of legal slavery, the time period after the war ended up being a disappointment to many. Reconstruction was meant to bring the nation back together, and for the United States to refurbish the former slave, and rebellious population. While this goal may have been attainable with President Abraham Lincoln, his death signaled the beginning of a difficult time. His successor, Andrew Johnson, was in fact racist, and therefore did not support the Reconstruction goals of African American…

    • 1029 Words
    • 5 Pages
    Good Essays
  • Good Essays

    To generate publicity, press releases will be sent to major newspaper publications: The Straits Times, LianHe ZaoBao and Berita Harian. By crafting an informative and effective press release, it will boost the visibility of the campaign in a cost-effective manner. Please refer to Appendix B for the press release.…

    • 619 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Cambie, S., Ooi, Y. (2009). International Communications Strategy: Developments in cross-cultural communications, PR and social media. London, UK Kogan Page Limited…

    • 2867 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Deirdre Breakenridge, Thomas J. DeLoughry. New PR Toolkit: Strategies for Successful Media Relations, The. 2003 Pearson Education, Inc. Publishing as Financial Times Prentice Hall Upper Saddle River, NJ 07458…

    • 690 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Policymaking and the Media

    • 8143 Words
    • 33 Pages

    Davis, A. (2003a). Public relations and news sources. In S. Cottle (Ed.), News, public relations and power. London: Thousand Oaks.…

    • 8143 Words
    • 33 Pages
    Powerful Essays
  • Good Essays

    Electronic media news is distributed so much more easily and is readily available for all worldwide. Since the advent of the Internet towards the beginning of 2000’s how news is reported has changed to the point where it is almost unrecognizable. Before the internet emerged news was reporting was primarily delivered through news bulletin programmers every few hours on television and radio, and through daily newspapers. The Internet has made this dynamic platform, which requires news to report 24hr a day to be on top of every new story. The internet has made everyone in the news industry raise their standards. News now has a lot more on their plate, reporting the latest stories getting good factual information and competing with bloggers. In an era where anyone with an Internet connection can be a reporter, traditional news media have to work harder to deserve the title, but there are significant advantages to media owners prepared to embrace the Internet 's…

    • 814 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Businesses recognize the growing importance of good public relations to the success of their organizations; they increasingly rely on public relations specialists for advice on the strategy and policy of such programs. As noted on www.e-topics.com "Today's expanding companies are seeking a blend of strategic and tactical support for their public relations efforts but are also requiring innovative, cost-efficient programs," said Neil Myers, president of Connect Public Relations. "We are proud to be working with six pioneering leaders within the tech industry who recognize the value in developing a strong corporate communications program."…

    • 864 Words
    • 3 Pages
    Good Essays
  • Good Essays

    in the age of intense competition, newspapers play a serious role since it introduce and inform people about different upcoming events, happenings, general information and products related to different areas. It enlightens people through information which anyone can use to draw the cognitive maps of reality (McNair 2001:21).…

    • 698 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    “Superior marketing in emerging market is all about tapping into the most affluent tier of customers in emerging-market-cities such as Delhi, Shanghai, Rio de Janerio and Moscow.”…

    • 2312 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Natasha a Case Analysis

    • 1025 Words
    • 5 Pages

    In 1993, Victoria Jardiolin established a retail store “Natasha” and located it at a mall along a main thorough fare to attract more of the C and D crowd. However, this move was not successful because it happened at the time when the greater Manila area was plagued with 6-hour power outages, which created fear for personal safety in dimly lighted shopping malls. People that used to shop at the malls stopped going to the malls, a major contributing factor to sales of Natasha stores plummeting to their lowest. Jardiolin then decided to do focus Natasha in wholesale instead of retailing. By wholesaling, Natasha would sell to dealers who would then resell the products to their end users. Initially, she gave a few dealers about a dozen pairs of shoes. This was when the idea of network marketing came about.…

    • 1025 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Along with the press release, public relations professionals use press conferences to draw media attention to a potential story. Press conferences are typically used for political campaigns, emergencies and promotional purposes, such as the launch of a new product.…

    • 944 Words
    • 4 Pages
    Good Essays