How Does Coffee Culture Exist In Potchefstroom?

Interesting
The following findings allow for the perspective of the participants to coffee culture. They are asked in the survey what they would define coffee culture. They are also asked whether or not they think that coffee culture exists in Potchefstroom. The participants are also asked to what extent they regard themselves as being a part of the coffee culture.
The participants were asked whether or not they believe that a coffee culture exists within Potchefstroom and how they would describe it. 90% (Figure 4) of the participants stated that they believe that there is a definite coffee culture in Potchefstroom and they all described it as a social interaction around a coffee-related beverage. One participant did say that coffee culture in Potchefstroom is still developing since the coffee shops are not individually unique. Figure 4: Opinion on whether or not a Coffee culture exists in Potchefstroom
The participants are also asked to indicate to which extent they would regard themselves to be a part of the coffee culture (Figure 5). Only 3.7% stated that they are not at all part of the coffee culture, in contrast, 68.6% said that they are without a doubt part
of the coffee culture and 27.7% said that they are not sure. This means that the very least more than two-thirds of the coffee shop visitors are definitely part of the coffee culture. Figure 5: Participant's opinion on whether or not they are part of coffee culture

Observations
Before the study commenced the coffee shops considered were visited for the only purpose of observation. Observations are important, but it only provides a single perspective. Observations are necessary since it may answer questions that are too sensitive to ask directly.
Since the study is built around a social lubricant, what is observed? The observations vary depending on the time of day. In the morning there are two primary observations made. There were people in a rush, translating to them only ordering coffee to go, these were people that whore either fitness clothes or formal clothes meaning that these are people who started their day and only interested in the coffee rather than the social aspect. The second observation of the morning bracket, were older people that chose to meet with acquaintances and to start there day slow, some people of varying ages did have laptops or writing equipment, suggesting that they were working and in minute instances there was some interaction with others.
Midday, being one of the three time frames of coffee shop visits yielded the greatest diversity of elements.
During this time people are either for lunch or “coffee break”. People of all ages were observed, as young as primary school children and to as old as the elderly. This is where the observations revealed an answer that could not be included in the survey, ethnicity. People from different ethnic groups were observed, meaning that coffee is a shared beverage by everyone regardless of heritage. It is important to note that some groups of students that visited were multicultural. People were reading books, doing paperwork and in some instances, groups of strangers overheard each other’s conversations and either had similar opinions or differed, but had healthy discussions that intrigued both
parties.
Evening, this time of the day yielded the result of more family oriented visits, or friends wanting a meal with their closing day coffee. A number of instances of people that sat alone were very rare and if such a case was observed they seemed to be waiting for others to join later.