How Does Groupon Differentiate Itself
1. Coupons are a tried-and-true promotion method, and the Internet includes other couponing sites. How does Groupon differentiate itself?
a. Groupon is a business that helps other businesses try and make a profit from their business. Groupon helps a business gain exposure and attract interested shoppers through a discounted membership deal. Groupon helps the business come up with a deal on discounted good or services. The owner of the business sets the terms from the business deal the minimum and maximum number of takers and discount amount usually running from 50% or even more in some cases. Now this is where it all comes down to seeing if the people will take the deal. If the customers don’t take the deal then no money changes hands. Groupon
makes their money by having a fee to use the advertising. They differ from everyone else because they don’t charge as much as any other advertising agency would to get their word out there. They also differ because they work with the company to help them get their message out there. Groupon has stated: “That they experience comes with a discount just may be a push they need to buy the product.
2. Groupon’s business strategy harnesses what it calls “collective buying power.” What facets of the marketing environment have enabled a business like Groupon to emerge and become successful?
a. As it states in the reading “A successful Groupon deal creates a surge of business that bring the owner little or no profit. Groupon has become successful because they help give a business a chance to get their product out there so that people will buy their product. And the good thing is that they only charge a small fee for them to do it. And now it them having more than 2 million subscribers they are growing more and more each day. They thrive on the business they do with other businesses weather they were successful or not they benefit either way. They give the business a chance and if the businesses were successful more and more business want to try and make a profit which makes Groupon more successful.
a. Groupon is a business that helps other businesses try and make a profit from their business. Groupon helps a business gain exposure and attract interested shoppers through a discounted membership deal. Groupon helps the business come up with a deal on discounted good or services. The owner of the business sets the terms from the business deal the minimum and maximum number of takers and discount amount usually running from 50% or even more in some cases. Now this is where it all comes down to seeing if the people will take the deal. If the customers don’t take the deal then no money changes hands. Groupon
makes their money by having a fee to use the advertising. They differ from everyone else because they don’t charge as much as any other advertising agency would to get their word out there. They also differ because they work with the company to help them get their message out there. Groupon has stated: “That they experience comes with a discount just may be a push they need to buy the product.
2. Groupon’s business strategy harnesses what it calls “collective buying power.” What facets of the marketing environment have enabled a business like Groupon to emerge and become successful?
a. As it states in the reading “A successful Groupon deal creates a surge of business that bring the owner little or no profit. Groupon has become successful because they help give a business a chance to get their product out there so that people will buy their product. And the good thing is that they only charge a small fee for them to do it. And now it them having more than 2 million subscribers they are growing more and more each day. They thrive on the business they do with other businesses weather they were successful or not they benefit either way. They give the business a chance and if the businesses were successful more and more business want to try and make a profit which makes Groupon more successful.