Preview

How Does Media Influence Public Opinion?

Good Essays
Open Document
Open Document
592 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
How Does Media Influence Public Opinion?
The Founding Fathers of United States of America based our government on a system that is by the people, for the people. Public opinion allows the people to express their voices and opinion in the their government. People most commonly share their opinion through media. When public opinion goes through media it is usually to express, educate or persuade someone on a specific idea or viewpoint (“Four”). For example, people will express their feelings on which presidential candidate should win the upcoming election and try to persuade other people to vote for that candidate by educating them on what the candidate will do for our country. With public opinion comes bias, such as a preference for a political view that is similar to the ideology of the childhood household. Without even realizing it, an adult will tend to gravitate to television shows and media that was voiced in their household growing up. Transition to household to media bias (TV station). As a result, presidential elections can be affected indirectly or directly through bias and media reinforcing public opinion. Media has the power to control what people think and talk about which at the end of the day shapes their opinion. The amount of media coverage a presidential candidate …show more content…
The voice of the people allow for change to be taken but also for opinions to be spoken. The opinions of people are not always based upon facts or evidence rather other people’s judgment. Presidential elections have been transformed because of people sharing opinions through mass media. Media directly and indirectly influences people’s opinions through Facebook posts, surveys and polls. Regardless if the media speaks the truth, presidential candidates names will always be heard through television and newspaper headlines. The question comes down to, “which presidential candidate will get the most talk?” For Trump, any publicity is good

You May Also Find These Documents Helpful

  • Good Essays

    When candidates compete in a campaign they have to stand out and set themselves apart from the others. The candidates would talk about important topics that they would like to change and raise awareness towards the major issues. Depending on their viewpoints on the issues helps them develop a fan base which helps them receive votes. Voter’s elects the person who they feel is more compatible for the position of being president. Voter looks for someone who is going to change things for the better and make the nation better.…

    • 545 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    When considering the activist role of the media, the __________ of reporters, producers, and news…

    • 668 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The media can make or break a speaker. If a speaker or politician is surrounded by followers, the media will show him or her to be a popular, civic person. If the speaker is controversial, regardless of the truth, he or she will be blasted by the media in one way or another. The media is where the general population gets the majority of its information, so it goes without saying that the media has large influence.…

    • 317 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Tides of Consent Paper

    • 1007 Words
    • 5 Pages

    In American politics, public opinion is mostly a latent force that typically has no important bearing on national decision making unless citizens become unusually attentive to politics. Many citizens are uninformed, which leads to inconsistent opinions. In Tides of Consent, there are many factors that shift public opinion. Some changes are fast and responsive, such as spikes in presidential approval, and some changes are slow, and occur in increments that may be overlooked. Public opinion in American politics is meaningless individually, but aggregately, public opinion is meaningful.…

    • 1007 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    The effect that the media has on voters can be extremely diverse. From entirely formulating an opinion to strengthening an existing one, the media has the ability to do both but not to every type of individual. In order to understand how various citizens are influenced by media messages, Philip Converse et al. (1966) separated voters into three distinct groups: those with the highest levels of political awareness and understanding, those with the lowest levels and those of moderate understanding. In alignment with this, Graber (1984) theorised that a voter’s predispositions are the vital determinant when examining how effectively the media’s messages can sway opinions. It is therefore voters’ prior knowledge and understanding of political happenings that formulates the foundation for their decisions and thus their naivety of such happenings that allows them to be swayed by media messages.…

    • 1365 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    Synthesis Essay

    • 1167 Words
    • 5 Pages

    The people of America live in a country whose citizens are gifted with the system of Democracy where each person has their voice represented in decisions of the nation. The inherent responsibility of each voting age citizen of America is to research the positions and views of all candidates that represent them and then punch, mark, or press the space next to the candidate that they believe would best represent him or her. But not all Americans would care to look closely at the opinions of the election candidates especially in a race as highly publicized as the modern presidential elections.…

    • 1167 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Through the years, society has come accustomed to channels such as CNN, Fox News, ABC News, etc. People have been given the chance to watch debates unfold without actually attending and witnessing such discussions live. However, these television networks hold more power than expected as they can control what the people see and almost always of what you see is what you believe. With that being said, Television can help shape ones opinion on who should be elected. This in turn leaves politicians to focusing more on how they are being portrayed, subsequently creating crooked politicians who’s only focus is looking good and tarnishing the reputation of their competitors. Television has had a both negative and positive impact on presidential elections…

    • 284 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In previous elections throughout the years the media has found so many ways to impact each election. With the many advances of technology continues to have there will only be more opportunities for the media to influence the people. Especially with so many people having easy access to television whether it be from their mobile phones to the television in the living room. With the recent election, our 45th president it is crucial for the people to know where the influence comes from. The media is the main influence during elections. Television specifically has impacted presidential elections negatively.…

    • 1105 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    There has been much discussion about how mass media presents and can determine the outcome of presidential elections. The media has been accused of focusing on subjects such as the politician's personal life and their characteristics rather than looking at the political issues of the election. The voter's views can also be altered by political advertisements that do not focus on issues. This can cause the voters to believe that certain issues are important when in reality they are trivial concerns. Elections often become popularity contests because of the polling that is done by newspapers and TV news programs prior to the actual voting. Politicians then can have a difficult time guiding voter's opinions on their concerns.…

    • 1298 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Many people look in their candidate, a person that has their same believes or point of view. Some people vote, because their feel that a certain candidate has more chances of winning than the others. Other bases their votes, about what their candidates have said about public schools, health care and other issues that they consider important. The candidate that we choose, are going to pass laws that can either affect, or benefit us. If a person is not sure about witch candidate to vote for, they can watch the debates. We should also research their true opinion on popular issues. Sometimes social media or people say things about a candidate, that are not true. Also, the media and the news can be biased on a specific subject. In the debates they are ask a series of question about issues that are important to the country, and they answer the questions. It’s important to be sure that the candidates that we are voting for are the right ones, because that either affects or benefits us for the following…

    • 378 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Presidential elections have always been a significant part of the “American Dream” - the freedom to vote for the candidates people wish to see as their president. Especially with the development of technology, access to politics has become easily available to all. Television specifically acts as a main source to view presidential elections. Although television has created an outlet for the public to connect with candidates on a personal level, it has also affected public ratings and negatively increased scrutiny of the candidates themselves rather than the important issues.…

    • 706 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    The mass media communication industry is a multi-billion business. On average, American people watch about 1,550 hours of television, listen about 1,200 hours of radio and spend about 180 hours reading newspapers each year. In 1990s, as the innovation of computer and the Internet started to spread around the world, Internet usage has grown rapidly to play an important role on citizens’ public life. In 2012, the US citizens have spent almost as many hours online as they watch television. Given our media-saturated lives, it is likely to generate most of our attitudes a result of media consumption. Early empirical studies of mass media influence called “agenda setting”, done by Maxwell McCombs and Donald Shaw in the 1960s, claimed that “media are able to shape the contents of what the public thinks about specific political figures and events, as well as the importance they assign to specific types of politics and positions.” As a consequence of the awareness of media influence, during 2012 presidential campaign, President Obama and Mitt Romney spent about $2 billion on TV advertising, making it the most expensive election in the US history. Also, the amount of Internet advertising spent on presidential election has increased from $22 million to $159 million from 2008-2012, thereby ensuring most of the online users to see political ad popping up on every website we visit. With so much money spent on political campaign, we have to consider a question that how powerful are the media in actually shaping and changing our attitudes? To further examine the effect of media on public opinion of presidential election, two categories are considered regarding the influence of media: traditional mass media like TV, film, and political advertisement and Internet social media.…

    • 1253 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Newspapers both electronic and written, magazines, social media such as Instagram, Internet, Facebook etc... There is the national coverage of a candidate both TV and radio just so much that it’s an overload on the sensory. In addition to, the people are better informed, more education, political involved. The voters are more knowledgeable, capable to determine who they want as the leader of the country. Many people believe as well as Rakove that the Electoral College should be abolished. Gallup polls done during 1944 and 2004 showed that the public love to see the Electoral College dismissed completely. By all means if this is the consensus why not get try to get rid of the Electoral votes, there was one failed attempt back in the early…

    • 1130 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Most of society would agree that public opinion is an important component in our system of government. One of the main issues with public opinion is that it is extremely difficult to conceptualize. Many scholars define public opinion as the summation of individual opinions on any particular issue or topic while others would define it more specifically as “those opinions held by private persons which government finds it prudent to heed” (Dautrich and Yalof 272). Regardless of how one defines “public opinion”, the fact is that this is a vital component of our governmental system. Donald Trump is mixing…

    • 335 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    American citizens have the power to vote for people in local government positions, such as a mayor of a city, but they also have the power to vote for higher positions, like the president of the country. Now more than ever America is socially connected. This is due to television, the internet, and cell phones. When it comes to election time, which actually just passed, politicians have a wider variety of ways to reach the citizens, whether it is with new stations like CNN, tv commercials, or social networks on the internet like Facebook and Twitter. This makes it hard for citizens to ignore politicians, which was rather easy in the past when such technology was not available. One thing that has always influenced people and politics is…

    • 482 Words
    • 2 Pages
    Satisfactory Essays