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How Does Negative Media Coverage Impact Organizational Performance: a Case Study on Custom Smelter

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How Does Negative Media Coverage Impact Organizational Performance: a Case Study on Custom Smelter
The University of Namibia

AN explanatory study on the impact of bad media coverage on organizational performance in Namibia with special reference to Windhoek

A research submitted to The Faculty of Humanities and Social Sciences in candidacy for the Bachelor of Arts: Media Studies Honors Degree

DEPARTMENT OF INFORMATION AND COMMUNICATION STUDIES

By: Ms. Panduleni. H. Amwaalwa Student Number: 200746880

Lecturer: Dr. C. Nengomasha

October 2012

Abstract

This study is based on identifying the major issues associated with bad media coverage and its impact on organizational performance. This research was carried in Windhoek, the approach that was used for this research was the qualitative type of research, it is an explanatory type of study as the main purpose was to identify the major problems and give an in-depth explanation to them, as well as identify the strategies to avoiding and overcoming the issues at hand. This research was carried out mainly on two organizations from different sectors, mainly the Government Institution Fund (GIPF) and Namibia Broadcasting Corporation (NBC), questionnaires were used as the research instrument to gather the necessary information that was needed.

NBC went through a transition when employees went on strike demanding a salary raise and not attending work until management comply with their demands, NBC was offline for about a week and few days, this hit the newspapers, viewers were unhappy and complaining constantly. The effect this had on them was the loyalty bond and relationship between them and their employees was shuttled and viewers trust in them was diminished, furthermore the government was pushing them to improve as they were doubting as to whether the finance that they provide them with was after all worth it. When we look at the case of GIPF, the story is circulating in the Namibian newspaper, Namibian Sun Newspaper just to mention a few on their financial scandal, which is now referred to as



References: Gray, D. E. (2009). Doing research in the real world. 2nd edition. New Delhi: SAGE Publications Ltd Kothari, C. R. (2004). Research methodolgy: methods and techniques. 2nd edition. New Delhi: New Age International (P) Ltd Maykut, P. and Morehouse, R. (1994). Beginning qualitative research: a philosophic and practical guide Stevenson H H and Jarillo J C (1990) A Paradigm of Entrepreneurship: Entrepreneurial Management, Strategic Management Journal: Special Edition Corporate Entrepreneurship, Sull, D. N. (2005). Why good companies go bad and how great managers remake them. USA: Harvard Business School Publishing Walter, M. (2006). Social research methods: an Australian perspective. Australia: Oxford University Press

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