Napoleon, the self elected leader of Animal Farm, often uses propaganda to persuade his comrades into carrying out his commands, comparable to Julius Caesar, a notable roman author and dictator. Napoleon is able to utilize propaganda through ignorance and faulty …show more content…
When Napoleon took total control of the farm, he began threatening and killing the animals by allowing his dogs to “rip their throats outs” if they attempted to rebel (84, Orwell). Napoleon was using a tactic similar to politics of fear; this expression refers to when a leader is using fear as a motivating factor to make a voter agree with their statement. Politics of fear is an extremely effective use of motivation and fear, the same exact method George Bush used in the presidential election in 2004. In one of George Bush’s campaign ads, the narrator describes how John Kerry wanted to reduce the intelligence operations by six billion dollars and then states that if the voters were to elect Kerry as president, the country would suffer another terrorist attack, similar to 9/11 (Wolves- Bush Campaign Ad). The expression was used very effectively throughout his campaign, eventually resulting in his victory as president. Both Napoleon and Bush used fear to drive people into supporting their concepts of leading a country or farm. To conclude, by using the emotion fear to motivate an audience can persuade them to agree with the claims that are made, no matter the