How ethical McDonald is

How ethical is McDonald’s and which stakeholders benefit the most and who are neglected McDonald’s is a globally well-known restaurant. At first glance, it seems to be a brilliant company, but does it mean that the way it works is in accordance with ethics? The words ‘business ethics’ are defined as ‘principles and standards that guide behavior in the world of business’ (Ferrell and Fraedrich et al., 2002, p.6). This essay will discuss the extent of McDonald’s ethics as well as the stakeholders who gain advantages from it and who are ignored. McDonald’s points out that it has 4 values in action, including ‘The Road to Sustainability’, ‘Greener Than Ever’, ‘Recycle, Renew’ and ‘Animal Welfare’. It mentions that it tries hard to ‘build the brand in a strategic and holistic approach to sustainability’ in different categories—beef and packaging. The materials it used will also be instance recycled, reused and reduced. For example, the used cooking grease is recycled for re-use purpose and the way that the suppliers package the inputs is checked. However, it does a lot more unethical than ethical issues in these years. A major black mark was found in 2002 when it misled vegetarian groups that its French fries contained no meat. But in reality, beef broth was being found in the oil (Akers 2004). Another blemish was that Gibison indicated that McDonald’s doesn’t use as the raw material. Instead, without announcement, it uses genetically-modified potatoes to substitute locally grown ones to ensure the fries have the same uniform taste. Alongside this, the fast food giant has been criticized for finding a banned coloring agent—azorubin in the apple pies in Japan, 2006. However, it still claimed that Americans and Europeans didn’t get ill after eating them (Gibison). Destroying the Amazon rainforest to a large extent for the purpose of keeping the cattle was another immoral act from McDonald’s. Consequently it was being accused by an environmental group