culture can adapt to the ever-changing environment.
During the last century, Science has witnessed the incredible technological progress that has brought us the computer and the Internet. this situation affects to change in lifestyle and culture. the traditional work ethic has changed due to culture which has changed in some ways with globalization.
Cultural norms will continue to change as they relate to people who need social models that solve certain problems. In recent years, some cultural trends have raised that affect buying behavior. People are busier than before, more dedicated, with these, time is becoming worthier. …show more content…
It is important to understand that a culture is being observed. it can give chance a company a better option of selling its service or products. For example, in some countries, a color or statement may clash with the traditions and beliefs of the population. To give an example, it will be difficult for a marketer to advertise the "Colgate" brand in Spain. Because pronouncing the word resembles the meaning of "hang yourself" in Spanish. That's why language is another important side of the culture that marketers need to consider product names, slogans and advertising messages must search carefully because in foreign languages, wrong meanings must be avoided. Another example is the color white, which is common for home machines, but in China it relates to death. Therefore, some companies have changed the color of their