How Hummel Brand It Self
1)
The two biggest sports companies are Nike and Adidas Group. The way they brand themselves is to sponsor major football teams and other major sports stars. Nike and Adidas spend a lot of money to sponsor the big teams, this includes big teams like Chelsea, Manchester United and Arsenal. By sponsoring these big teams the companies logo are viewed by a large number of people all over the world. Especially because it has become more expensive to watch the games live at the stadium, so more people watch the game on the TV.
Hummel has not as much money as Nike and Adidas to sponsor football teams. Therefore, they must be more selective about whom, they choose to sponsor. They previously sponsored the National Football team in Tibet and the Afghanistan Football Federation, teams that nobody else would sponsor. Hummel choose from the phrase ”not only due to size and worldwide fame, but according to uniqueness, character and the will to win” instead of the worlds best. By sponsoring the smaller and more special countries, which are never going to get big sports victories, Hummel focus on character and the will to win. By supporting the small nations Hummel differentiate themselves from the other companies that sponsor sport. They do not use large amounts of money, as it would cost them to sponsor the best in the world, yet people will remember them to support small and slightly quirky sports. In 2005 they sponsored the South African National Cricket Team, by sponsoring them, their brand displayed 115m times on TV. It would be a perfect way to exploit the 2012 Olympics Games in London. If you do not like Nike and Adidas sponsors high-profile sports, but choose the more unique which is not so expensive, they are still shown and thus seen by countless people.
In 1999, Christian Stadil Specimens of Hummel’s new retro-style clothes to friends and acquaintances. Among those who received the clothes were British music stars like Robbie Williams and Arctic Monkeys. Hummel did
The two biggest sports companies are Nike and Adidas Group. The way they brand themselves is to sponsor major football teams and other major sports stars. Nike and Adidas spend a lot of money to sponsor the big teams, this includes big teams like Chelsea, Manchester United and Arsenal. By sponsoring these big teams the companies logo are viewed by a large number of people all over the world. Especially because it has become more expensive to watch the games live at the stadium, so more people watch the game on the TV.
Hummel has not as much money as Nike and Adidas to sponsor football teams. Therefore, they must be more selective about whom, they choose to sponsor. They previously sponsored the National Football team in Tibet and the Afghanistan Football Federation, teams that nobody else would sponsor. Hummel choose from the phrase ”not only due to size and worldwide fame, but according to uniqueness, character and the will to win” instead of the worlds best. By sponsoring the smaller and more special countries, which are never going to get big sports victories, Hummel focus on character and the will to win. By supporting the small nations Hummel differentiate themselves from the other companies that sponsor sport. They do not use large amounts of money, as it would cost them to sponsor the best in the world, yet people will remember them to support small and slightly quirky sports. In 2005 they sponsored the South African National Cricket Team, by sponsoring them, their brand displayed 115m times on TV. It would be a perfect way to exploit the 2012 Olympics Games in London. If you do not like Nike and Adidas sponsors high-profile sports, but choose the more unique which is not so expensive, they are still shown and thus seen by countless people.
In 1999, Christian Stadil Specimens of Hummel’s new retro-style clothes to friends and acquaintances. Among those who received the clothes were British music stars like Robbie Williams and Arctic Monkeys. Hummel did