How Marketing Impacts the Quality of Life
How Marketing Impacts the Quality of Life
Every part of a person’s life is surrounded by the forces of marketing whether it is acknowledged or not. From the moment a person wakes up in the morning up until bedtime they will come across some form of marketing in the course of a day. The brand of toothpaste used, the particular coffee someone drinks and even the car a person drives are all forces of marketing playing a vital role in their life. Sometimes society as a whole does not realize how much impact marketing has in the quality of life. As consumers, society determines what products and services are in high demand and we control the market based on the demands we have for certain products and services. Companies rely heavily on good marketing and sales driven advertising to persuade and lure consumers to utilize their products and services. For example, at the grocery store, if the inventory for Folders coffee is depleted quicker than Maxwell House the consumer has controlled the market and created a higher demand for Folders. As a result, that particular grocery store will order more of the coffee brand that sells more. If marketing was not a large component of our daily lives we would not have all the choices of products and services to choose from like we do now. Societies in highly developed countries have the option to pick and choose what product or brand they like, where as in a third world country like India people are lucky if they even get clean water let alone the option to pick Zephyrhills over Aquafina. Consumer needs vary widely around the world which gives companies the task of having to continuously respond to the wants and needs of customers for certain products and services. Society now has the power in their hands, due to the power of the dollar, to determine the survival of any industry today. In its simplest form, marketing is basically responding to the customer saying “I want this” and “I do not want this”. The
Every part of a person’s life is surrounded by the forces of marketing whether it is acknowledged or not. From the moment a person wakes up in the morning up until bedtime they will come across some form of marketing in the course of a day. The brand of toothpaste used, the particular coffee someone drinks and even the car a person drives are all forces of marketing playing a vital role in their life. Sometimes society as a whole does not realize how much impact marketing has in the quality of life. As consumers, society determines what products and services are in high demand and we control the market based on the demands we have for certain products and services. Companies rely heavily on good marketing and sales driven advertising to persuade and lure consumers to utilize their products and services. For example, at the grocery store, if the inventory for Folders coffee is depleted quicker than Maxwell House the consumer has controlled the market and created a higher demand for Folders. As a result, that particular grocery store will order more of the coffee brand that sells more. If marketing was not a large component of our daily lives we would not have all the choices of products and services to choose from like we do now. Societies in highly developed countries have the option to pick and choose what product or brand they like, where as in a third world country like India people are lucky if they even get clean water let alone the option to pick Zephyrhills over Aquafina. Consumer needs vary widely around the world which gives companies the task of having to continuously respond to the wants and needs of customers for certain products and services. Society now has the power in their hands, due to the power of the dollar, to determine the survival of any industry today. In its simplest form, marketing is basically responding to the customer saying “I want this” and “I do not want this”. The