Defining Marketing Paper

Marketing Marketing is in a part of everyone’s daily lives. We see it the moment we turn on the television, when we go to the grocery store, and even at our jobs. When I think about marketing, I think about all of my favorite restaurants, places to go, favorite clothing brands, and shoes. All of my favorite things come to mind when we discuss the concept of marketing. When I think about marketing, I think of all of the companies that produce my favorite things. Marketing campaigns are those people who work on making the products, finding defects and making improvements, innovating and designing. I also believe that those people are interested customer satisfaction. Those people influence me to keep buying my favorite things. According to the Basic Marketing text, marketing provides needed direction for production and helps make sure that the right goods and services are produced and find their way to consumers (Perreault & McCarthy, 2004). For now, it is enough to see that marketing plays an essential role in providing consumers with the need-satisfying goods and services and, more generally, in creating customer satisfaction (Perreault & McCarthy, 2004). Nowadays, customers are concerned with “going green”. Many small and large companies such as Wal-Mart are jumping on the bandwagon for coming up with a “green marketing”. Investors are now making decisions not only based on financial data but also what are the environmental consequences an activity organized by the company will contribute to. Being that Wal-Mart is a known company, their main objective is to build on the company image. They have vowed to reduce its greenhouse emissions from the products it sells to the trucks that deliver them (Friedman, 2007). After researching About.com, they say that marketing is an activity. Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products (About.com,

References: Perreault, W.D. & McCarthy, E.J. (2004). Basic Marketing: A Global-Managerial Approach (15th ed). Chapter 1: Marketing’s Value to Consumer, Firms, and Society. The McGraw-Hill Companies. Friedman, E. (2007). Companies That Go Green Really Help. Retrieved on May 13, 2008 From, http://abcnews.go.com/Technology/TenWays/story?id=3587669&page=1 About.com (2008). Sales and Marketing. Retrieved on May 13, 2008 from, http://entrepreneurs.about.com/od/salesmarketing/Sales_Marketing.htm Pizzahut.com (2008). Newsroom Press Releases. Retrieved on May 13, 2008 from, http://www.pizzahut.com/newsroom.aspx