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Marketing Customer Service
Customer plays an important role in the marketing piece of business. Marketing brings a customer in and customer keeps them coming back. While a growing business needs to constantly capture new customers, the focus and priority should be on pleasing and keeping existing customer base. Companies that fail to nurture and retain their customer base ultimately fail.
Marketing is the process of teaching consumers why they should choose product or service over competitors. The key is finding the right method and defining the right message to use to educate and influence consumers. Companies make the mistake of thinking that marketing is just one thing, but marketing is everything that the consumer encounters when it comes to business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that provide. It’s all marketing and creating the decision within the consumer whether or not to choose initially or for repeat business.
What Influences Customers Most
With the proliferation and fragmentation of media, the marketing landscape has become much more complex. The good old days when marketers more or less had complete control over what consumers experienced via traditional offline and online push media and channels are long gone. That world has been replaced by one where these traditional channels now coexist with other, newer influences on the customer experience, some of which are outside the control and even the direct visibility of the marketer.
In light of this, some would argue that it's next to impossible to determine a customer's true path to purchase. But if marketers don't attribute sales accurately, their understanding of the relative contribution of various marketing expenditures is lacking—with suboptimal investment decisions sure to follow.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying
Customer plays an important role in the marketing piece of business. Marketing brings a customer in and customer keeps them coming back. While a growing business needs to constantly capture new customers, the focus and priority should be on pleasing and keeping existing customer base. Companies that fail to nurture and retain their customer base ultimately fail.
Marketing is the process of teaching consumers why they should choose product or service over competitors. The key is finding the right method and defining the right message to use to educate and influence consumers. Companies make the mistake of thinking that marketing is just one thing, but marketing is everything that the consumer encounters when it comes to business, from advertising, to what they hear, to the customer service that they receive, to the follow-up care that provide. It’s all marketing and creating the decision within the consumer whether or not to choose initially or for repeat business.
What Influences Customers Most
With the proliferation and fragmentation of media, the marketing landscape has become much more complex. The good old days when marketers more or less had complete control over what consumers experienced via traditional offline and online push media and channels are long gone. That world has been replaced by one where these traditional channels now coexist with other, newer influences on the customer experience, some of which are outside the control and even the direct visibility of the marketer.
In light of this, some would argue that it's next to impossible to determine a customer's true path to purchase. But if marketers don't attribute sales accurately, their understanding of the relative contribution of various marketing expenditures is lacking—with suboptimal investment decisions sure to follow.
Now more than ever, marketers must undertake efforts to gain a comprehensive understanding of the various influences on customers' buying