Preview

Green Revolution and the Economy

Best Essays
Open Document
Open Document
3255 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Green Revolution and the Economy
Green Revolution and the Economy Throughout the years, human impact on the environment has had a huge effect on declining ecosystems and has negatively affected biodiversity of natural wildlife. (Lowy n.pag.) Going green was an idea created with the environment in mind, helping to recycle what we have and save the natural resources and wildlife we have left, so that our world can continue existing as it does today and perhaps even better in the future. (Obama For America n.pag.) Many businesses have begun to catch on to this new movement and are recognizing that consumers want to be a part of the change. (Makower 9) Supply and demand must be examined in the process to determine whether green products actually benefit in the American Economy. (It 's Green, But Will People Want It n.pag.) Also, many new green products like the Toyota Prius are arriving on the market changing the way consumers think about conserving resources. (The 3rd Generation Prius n.pag.) The green revolution can be used as an in-depth study to determine what suppliers and consumers really value in the selling and buying of goods and how efficient these new environmentally friendly products are. So what are these “green products?” According to Joel Makower, Author of Strategies For The Green Economy, it all began with a movement towards conserving the environment. In the latter part of the 20th century, awareness of what was aroused by politicians and citizens alike who believed that the time had come to do something about the pollution that was continuously poisoning the environment. Thus began the green movement. The Environmental Protection Agency was formed in 1970 to begin to create laws and regulations that would

ultimately change the paradigm of American environmental awareness. (Makower 9) For the first time, the air, water, and even industry of the United States was regulated by this new force. By the 1980’s, businesses were catching onto the movement. Many began to reduce the amount



Cited: "82 Percent of Consumers Buy Green, Despite Economy." Environmental Leader: Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives. 27 Apr. 2009 . AAA Fuel Gauge Report. 27 May 2009 . Clayton, Gary E. Economics Principles and Practices, Student Edition. New York: Glencoe/ McGraw-Hill, 2007. Esty, Daniel C., and Andrew S. Winston. Green to Gold How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage. New York: Yale UP, 2006. "It 's Green, But Will People Want It? - Leading Green - HarvardBusiness.org." Blogs Home HarvardBusiness.org. 28 May 2009 . Lowy, Joan. "A sobering look at global environmental decline." Seattle news, sports, entertainment | seattlepi.com - Seattle Post-Intelligencer. 20 May 2009 . Makower, Joel. Strategies For The Green Economy: Opportunities And Challenges In The New World Of Business. New York: McGraw-Hill, 2009. Nice, Karim, and Julia Layton. "HowStuffWorks "How Hybrid Cars Work"" Howstuffworks "Auto Channel" 20 May 2009 Obama, Barack, and Obama For America. Change We Can Believe In. First ed. New Three Rivers P, 2008. York: Obama For America. "Barack Obama and Joe Biden: New Energy For America." Obama/Biden. Obama For America. 27 May 2009 . "The 3rd Generation Prius." Toyota Cars, Trucks, SUVs & Accessories. 27 May 2009 www.toyota.com/vehicles/minisite/newprius/>. Toyota Cars, Trucks, SUVs & Accessories. 27 May 2009 .

You May Also Find These Documents Helpful

  • Powerful Essays

    DBQ on Green Revolution

    • 1905 Words
    • 8 Pages

    Interaction between humans and the environment has always had a great importance in the development of humankind; according to Marx, what differentiates humans from other animals is the fact that humans can transform their surroundings to suit their needs, through labor. The Green Revolution is not the exception to that. In times of need the human being manipulated its environment to be suitable for its development, however, the question lingers, how efficient was it, how positive? The Green Revolution, from 1945 to the present, was motivated by the need to increase the production of food to supply for the increasing demand as population grew, to promote national self-sustainability in terms of food. However, during that period the effect of the Revolution have been detrimental to the environment and society: they have damaged agricultural diversity and heritage, damaged the lands, and put at risk food security; also, they have widened the gap between the very rich and the very poor, monopolizing the food industry.…

    • 1905 Words
    • 8 Pages
    Powerful Essays
  • Better Essays

    On Tuesday January 20th 2009 in Washington D.C., our 44th president Barack Obama stood before a record breaking crowd of Americans to deliver his inauguration speech which marked the commencement of his four year term. Being the first African American president, the journey that Barack Obama embarked on was difficult but he worked hard to win over voters with his many speeches that promised “Change”; the slogan of his campaign. As president Obama presented his inaugural speech, Americans all over the country witnessed a highly anticipated and great moment in history. In hopes of reassuring his supporters and promising those people with doubts President Obama said, “Today I say to you that the challenges we face are real, they are serious and they are many. They will not be met easily or in a short span of time. But know this America: They will be met.” With that said it has been almost two years since we elected this democratic candidate to run our country and within his time of being president we have already took notice to a great amount of progress. Though not all issues have been completely solved president…

    • 1493 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    ^ "Presidential Campaign Announcement" (video), Obama for America, Brightcove.TV, February 10, 2007. Retrieved on 2008-01-14.…

    • 12427 Words
    • 50 Pages
    Powerful Essays
  • Better Essays

    Andrew Jackson: Us History

    • 1691 Words
    • 7 Pages

    Rob Martin, Obama: Election, politics, and power. Washington D.C. 2009. Web. November 17, 2009. <http://www.biocongress.gov>.…

    • 1691 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    In this speech, I’ll talk in summary about Barack Obama's road to the presidency. in 1997 he was elected as an Illinois state senator, and 2004 he decided to run for the U.S SENATE,…

    • 626 Words
    • 3 Pages
    Satisfactory Essays
  • Best Essays

    EE Report FINAL

    • 7677 Words
    • 18 Pages

    Byus, K., & Deis, D. (2013). Listening to the Voice of the Customer: Four Shades of the Green Consumer. SAM Advanced Management Journal (07497075), Vol. 78 Issue 4, 4-13.…

    • 7677 Words
    • 18 Pages
    Best Essays
  • Powerful Essays

    According to business consultant Gary List “green” has become a hot commodity that customers are asking about, and employees desire to work for companies that are “green” (Comprehensive Case Study, n.d.). Also, recent studies have indicated that more than half of global consumers prefer to purchase products and services from companies with a strong environmental reputation (Environmental Leader,…

    • 2169 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    On a cold, Chicago night, newly elected President Barack Obama warmed the hearts of Americans as he presented his “Election Night Remarks.” He spoke with intended gratitude, thanking those who made his victory possible, changing the minds of his opposition, and marking the start of his term with a sense of hope. His passionate speech evoked patriotism in every person through his use of repetition, personal relation, and allusions to America’s past history. Obama also embedded compare and contrast techniques to instill the idea that “We Can” and will change America; no matter our differences, we are one.…

    • 732 Words
    • 3 Pages
    Good Essays
  • Good Essays

    This literary submission will take on a systematic, convergent approach in focusing on five separate articles regarding green consumerism. The five peer-reviewed articles which have been selected for this paper have been placed in the appendix of this submission in the order in which they appear in the bibliography.…

    • 3731 Words
    • 15 Pages
    Good Essays
  • Powerful Essays

    Furlow, N. (2010). Greenwashing in the New Millennium. The Journal of Applied Business and Economics, 10(6), 22-25. Retrieved November 28, 2014, from ABI/INFORM Global.…

    • 1483 Words
    • 4 Pages
    Powerful Essays
  • Good Essays

    This article provides a great example of the concept of “Green Marketing” A concept we discussed in class, it talks about how going green and by marketing the green concept, you can improve the overall state of your business. As the economy and the world are slowly changing the one thing that is becoming more and more evident is the growing concern of the environment. Specifically more and more businesses are trying to go green to help their personal and community impact. The article written by David Mielach specifically talks about what kind of concepts are being implemented in certain businesses and talks about how businesses’ are doing better overall incorporating going green into them.. The numbers of green jobs are rising every year and more and more companies are now recognizing this factor as a new trend to stay relevant in our ever changing economy. According to the research done by Magali Delmas, “on average, employees at companies that observe eco-friendly practices were 16 percent more productive than average employees. The overall clean and efficient atmosphere of the work place encourages more efficiency. Therefore not only is the idea of the green movement good for the environment but it is good for your employees and the overall state of your business. These employees working in a green establishment are more motivated, receive more training and ultimately benefit from better interpersonal relationships. In Mielach’s article he goes on to talk about how the study was conducted. Delmas who is an environmental economic at UCLA examined data from over 5,000 French companies. The researchers involved suggested that the boost in productivity from these companies are tied to employees seeing the green companies as a sign of positive work and doing something right and encouraged better cooperation and organization between the workers. Another important…

    • 825 Words
    • 4 Pages
    Good Essays
  • Best Essays

    Eighty-five percent of the industrialized world’s citizens believe that the environment is the number one public issue. The concern about the environment has produced a new kind of consumer who requires a new brand of marketing. This research paper will give an overview of the rise in the number of companies stepping into the arena of Green Marketing. The paper will discuss what the benefits are regarding advertizing with the Green customer in mind.…

    • 2126 Words
    • 9 Pages
    Best Essays
  • Good Essays

    Green Marketing

    • 4122 Words
    • 17 Pages

    “Green Marketing” refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc., both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. A. Green Marketing Is not Just a Catchphrase: It is Marketing It is true that green marketing is a trendy way of gaining more business. It can make you a lot of money if done right. But… This Brings to question the very nature of green marketing and going green all together. The goal is to be environmentally safe and beneficial to both consumers and producers of green products and services. Green Marketing success involves ensuring that the marketing mix and the company also meet four “S” criteria (Peattie, 1995). 1. Satisfaction of customers needs 2. Safety of products 3. Social acceptability of the product 4. Sustainability of the product B. Goals of Green Marketing • Eliminate the concept of waste • Make prices reflect actual and environmental costs • Make environmentalism profitable • Bringing out product modifications • Modifying advertising C. Need of Green Marketing: An Anthropological View Issues like Global warming and depletion of ozone umbrella are the main for the healthy survival. Every person rich or poor would be interested in quality life with full of health and vigor and so would the corporate class. Financial gain and economic profit is the main aim of any corporate business. But harm to environment cost by sustain business across the globe…

    • 4122 Words
    • 17 Pages
    Good Essays
  • Good Essays

    Going Green

    • 856 Words
    • 3 Pages

    Environmental efforts of modern times date back to the late 1940s and early 1950s, during postwar America. The Federal Water Pollution Control Act of 1948 was the first piece of legislation to lay down federal regulation of water quality passed by Congress. (PBS.org, n.d.) This type of legislation was put in place forcing businesses to recognize corporate responsibility and eco-friendly practices. Since that time, the federal government has implemented countless regulations and restrictions in order to protect our environment from not only corporate entities but also the general public. Today, green efforts are recognized socially as a responsible movement and met with applause when executed without regulatory action. Local business and global giants alike operate are quick to market their eco-friendly efforts in order to gain publicity and sales. The intent of this essay is to briefly explore some aspects of the corporate responsibility movement known as “Going Green”.…

    • 856 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Green Hr

    • 2978 Words
    • 12 Pages

    Across the globe, we are moving from an industrial-based financial system to a talent based economy. We are also entering a green economy one in which consumer and employee expectations and future environmental change will require businesses to address “green” issues.…

    • 2978 Words
    • 12 Pages
    Better Essays