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How the Brain Controls Recalling Colour Evocative Wording Against Non Colour Evocative Wording Using the Stroop Effect

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How the Brain Controls Recalling Colour Evocative Wording Against Non Colour Evocative Wording Using the Stroop Effect
This is a study to show how the brain controls recalling colour evocative wording against non colour evocative wording using the Stroop effect

Abstract

This experiment researched the effect of the automatic processes the brain behaves in the Stroop effect. The Stroop effect was found by J.R Stroop in 1932, and it tries to identify when participants recalling the colour, in which words are written more difficult than recalling words that are in conflicting colours to which they are printed. The test was to determine if the unconscious brain would interfere with the conscious and controlled brain. Twenty participants were recruited to be tested and timed, which was all recorded and analysed. The results showed that there was a similar response between the two conditions, however, one response was slower than the other, which the participants recalling the coloured words took longer.

Introduction

In the world today there is a lot of unlimited information that is available and received by our brains. However, not all the information humans receive the brain processes, ‘..our brains are limited in terms of how much they can take in, process, and store’. (As cited in Edgar, 2007, pg11).

Not all the information a brain receives is consciously processed, for example, the study by Simon and Levin (as cited in Edgar, 2007, pg16). There is an unlimited amount of information in the world that our brains simply can’t remember as we only have a limited amount of room. The brain can process information in two ways, conscious processing and unconscious processing. If a particular situation or object fascinates a humans unconscious attention the brain responds to the sensations and then changes to conscious controlled processing as by means of selective processing and the information will be stored and remembered. Many times during the day when a human does a regular activity our brain mainly uses the unconscious process and automatically receives information but



Cited: in Edgar, 2007, pg11). It is also hard for the human brain to stop the response to automatic processing REFERNCES Edgar, G (2007) Stroop, J.R (1935) ‘Studies of interference in serial verbal reaction’, Journal of Experimental Psychology, vol. 18, no 6, pp. 643-62. Kahneman, D. (1973) Attention and effort, Englewood Cliffs, New Jersey, Prentice Hall. Lavie, N. (1995) ‘Perceptual loads as a necessary condition for selective attention’, journal of experiment Psychology: Human perception and performance, vol.21, n.3, pp.451-68 Schneider, W Purple Colour reference list (Microsoft Word 2003).

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