How to Clear Mba Exams
International Marketing
Syllabus:
01. Introduction to International Marketing: (4)
02. International Market Research (Political &Commercial risks-ECGC (4)
03. Market Selection & Entry(5)
04. Int’l organization (2)
05. Market Coverage (2)
06. International Product decisions (3)
07. International Pricing (5)
08. International Distribution (3)
09. International Promotion (2)
10. International Advertising(2)
11. Culture, Forex markets, Value addition strategies, int’l payment terms
12. FTP of India: Provisions for export promotion
Books recommended:01. International Marketing – Chirunilam,
02. Global Marketing Management – Keegan
03. International Marketing – Cateora, Graham
I. International Marketing:
International Environment:
Changes in Global Economy:
Changing Demography of Global Economy:
Until 1960s: 1. US dominance in the world economy & trade, followed by European countries 2. US dominance in Foreign Direct Investment (FDI) 3. Self Centric policies of major markets (communist USSR & East Europe, China) made these relatively inaccessible to industrialized West.
1960s to early 2000s:
1. Emergence of Japan, China & South Korea as significant contributors to world output & consequent decline in US dominance. 2. Better integration of economies of developing countries in world trade 3. Fast economic growth of in Asia, South America, East Europe. 4. Emergence of BRICS
Future outlook: 2020: (World Bank estimates)
1. Developing nations of today are expected to account for 60% world economic activity. 2. Current 55% plus share of world economic activity of rich / developed countries is expected to decline to 38%.
Implication: Future economic activities & potential competition lies in today’s emerging economies.
Changing FDI scene:
1. US share of FDI decreased from 42% in 1980 to 24% in 1999. Developing countries shared 9.9% of
Syllabus:
01. Introduction to International Marketing: (4)
02. International Market Research (Political &Commercial risks-ECGC (4)
03. Market Selection & Entry(5)
04. Int’l organization (2)
05. Market Coverage (2)
06. International Product decisions (3)
07. International Pricing (5)
08. International Distribution (3)
09. International Promotion (2)
10. International Advertising(2)
11. Culture, Forex markets, Value addition strategies, int’l payment terms
12. FTP of India: Provisions for export promotion
Books recommended:01. International Marketing – Chirunilam,
02. Global Marketing Management – Keegan
03. International Marketing – Cateora, Graham
I. International Marketing:
International Environment:
Changes in Global Economy:
Changing Demography of Global Economy:
Until 1960s: 1. US dominance in the world economy & trade, followed by European countries 2. US dominance in Foreign Direct Investment (FDI) 3. Self Centric policies of major markets (communist USSR & East Europe, China) made these relatively inaccessible to industrialized West.
1960s to early 2000s:
1. Emergence of Japan, China & South Korea as significant contributors to world output & consequent decline in US dominance. 2. Better integration of economies of developing countries in world trade 3. Fast economic growth of in Asia, South America, East Europe. 4. Emergence of BRICS
Future outlook: 2020: (World Bank estimates)
1. Developing nations of today are expected to account for 60% world economic activity. 2. Current 55% plus share of world economic activity of rich / developed countries is expected to decline to 38%.
Implication: Future economic activities & potential competition lies in today’s emerging economies.
Changing FDI scene:
1. US share of FDI decreased from 42% in 1980 to 24% in 1999. Developing countries shared 9.9% of