How to Prepare and Present a Case Analysis

PART 6 Strategic-Management Case Analysis

How to Prepare and Present a Case Analysis
CHAPTER OBJECTIVES
After studying this chapter, you should be able to do the following: 1. Describe the case method for learning strategic-management concepts. 2. Identify the steps in preparing a comprehensive written case analysis. 3. Describe how to give an effective oral case analysis presentation. 4. Discuss special tips for doing case analysis.

Oral Presentation— Step 1
Introduction (2 minutes)

Oral Presentation— Step 2
Mission/Vision (4 minutes)

Oral Presentation— Step 3
Internal Assessment (8 minutes)

Oral Presentation— Step 4
External Assessment (8 minutes)

“Notable Quotes”
"Two heads are better than one."
—Unknown Author

"One reaction frequently heard is ‘I don’t have enough information.’ In reality strategists never have enough information because some information is not available and some is too costly." —William Glueck "I keep six honest serving men. They taught me all I know. Their names are What, Why, When, How, Where, and Who." —Rudyard Kipling

"Don’t recommend anything you would not be prepared to do yourself if you were in the decision maker’s shoes." —A. J. Strickland III "A picture is worth a thousand words." —Unknown Author

Oral Presentation— Step 5
Strategy Formulation (14 minutes)

Oral Presentation— Step 6
Strategy Implementation (8 minutes)

Oral Presentation— Step 7
Strategy Evaluation (2 minutes)

Oral Presentation— Step 8
Conclusion (4 minutes)

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PART 6 • STRATEGIC-MANAGEMENT CASE ANALYSIS

The purpose of this section is to help you analyze strategic-management cases. Guidelines for preparing written and oral case analyses are given, and suggestions for preparing cases for class discussion are presented. Steps to follow in preparing case analyses are provided. Guidelines for making an oral presentation are described.

What Is a Strategic-Management Case?
A strategic-management case describes an