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How to Use Appeals and Strategies

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How to Use Appeals and Strategies
October 3, 2013

How to use Appeals and Strategies:

How do authors manage to truly captivate and inspire their audience? Surely it is not an easy task nor does it come seamlessly. It is through the proper use of the three appeals, logos, pathos and ethos as well as rhetorical strategies that authors succeed in delivering their message. We can see these employed correctly in readings such as Alexander Stille’s text “The Ganges’ Next Life” as well as Rachel Carson’s book Silent Spring. In reading such texts readers can grasp the appropriate use strategies such as the use of an expert, statistics, vivid imagery, language that evokes emotion, personal experience, and tone and diction. In Rachel Carson’s book Silent Spring she raises the question as to what really goes into the food we eat and what we unconsciously expose ourselves to eating as well as the destruction we inadvertently do to the Earth. She brings up the argument as to the overuse of pesticides and its detrimental effects on our food sources and the environment. Uncontrolled and unexamined pesticide use was harming and killing not only animals and birds, but also humans. Its title was meant to evoke a spring season in which no bird songs could be heard, because they had all vanished as a result of pesticide abuse. Carson’s goal was to captivate the attention of the common man as well as high officials to expose the issue. In actuality it is meant for everyone who reads it to seek safer alternatives and impose change. Alexander Stille raises a similar question as to how man can at times prove to be too much for the environment even when they mean well by it. Through the overuse and high exposure of human waste the worlds natural resources can be sucked dry as well as rendered unoccupiable. Stille aroused and brought light to the world the misuse of the heart of India, the Ganges River. It was not through the traditional daily use of the river that brought destruction

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