How to Write Research Brief
HOW TO WRITE A RESEARCH BRIEF
BPRI Guidelines
CONTENTS
Introduction What information should I include? – Background to the project – Business and Research Objectives – Target audience – Approach – Deliverables – Timings – Budget – Project Team – Next Steps
INTRODUCTION
This document has been produced by BPRI to help clients write effective briefs for research agencies – We have developed this in response to a number of requests we have received from clients for advice.
There is no right or wrong way to write a research brief; however, following these guidelines will help to ensure: – You as the client have a clear view of what is needed from the research – Internal parties have a clear view of what the research can achieve – Research agencies can respond with a relevant proposal in a timely manner
The BPRI Group
3
WHAT INFORMATION SHOULD I INCLUDE?
There are certain areas which should always be included in a research brief. Most client briefs or Requests for Proposal (RFP) outline the research need and let the agency determine how best to meet that need. Some clients may wish to be prescriptive and state exactly how they want their needs to be met, including stating research methodology and sample sizes.
This document illustrates the key sections and information requirements to include in a research brief: Background Your business and research objectives Your target audience Thoughts on approach Deliverables Timing / Budget The project team
4
The BPRI Group
WHAT IS THE BACKGROUND TO THIS PROJECT?
The ‘background’ section should cover: – A brief description of your company/ division – An outline of what you are seeking to achieve through the research. – What is the main business issue or problem you are addressing? Why do you require this research? Who will use the research internally? – An outline of any existing research which may be useful for the agency to be aware of/assess at a later date – Explanation of any
BPRI Guidelines
CONTENTS
Introduction What information should I include? – Background to the project – Business and Research Objectives – Target audience – Approach – Deliverables – Timings – Budget – Project Team – Next Steps
INTRODUCTION
This document has been produced by BPRI to help clients write effective briefs for research agencies – We have developed this in response to a number of requests we have received from clients for advice.
There is no right or wrong way to write a research brief; however, following these guidelines will help to ensure: – You as the client have a clear view of what is needed from the research – Internal parties have a clear view of what the research can achieve – Research agencies can respond with a relevant proposal in a timely manner
The BPRI Group
3
WHAT INFORMATION SHOULD I INCLUDE?
There are certain areas which should always be included in a research brief. Most client briefs or Requests for Proposal (RFP) outline the research need and let the agency determine how best to meet that need. Some clients may wish to be prescriptive and state exactly how they want their needs to be met, including stating research methodology and sample sizes.
This document illustrates the key sections and information requirements to include in a research brief: Background Your business and research objectives Your target audience Thoughts on approach Deliverables Timing / Budget The project team
4
The BPRI Group
WHAT IS THE BACKGROUND TO THIS PROJECT?
The ‘background’ section should cover: – A brief description of your company/ division – An outline of what you are seeking to achieve through the research. – What is the main business issue or problem you are addressing? Why do you require this research? Who will use the research internally? – An outline of any existing research which may be useful for the agency to be aware of/assess at a later date – Explanation of any