BA3103-003
Alexander Stein
April 24, 2014
Waste Management Case Analysis
Background
Waste Management’s CEO, David Steiner, is seeking ways to help companies and communities keep as much trash out of landfills as possible, while turning a solid profit in the process. It is currently a cost leader in waste disposal with a fee for service business model and wants to convert to a recycling business with a fee for product business model. Many companies are aiming to have zero waste in the future, which is an issue for Waste Management, as it would slowly drive them out of business. The company took a look at everything that is put into the landfills and figured out that, if executed properly, it could someway be turned around …show more content…
“…between 1994 and 2009 the U.S. oil and gas industries received a cumulative $446.96 billion in subsidies, compared to just $5.93 billion given to renewables in those years.” (Savitz) The government has little focus on alternative sources of energy, which causes emerging energy solutions to fail due to lack of funding. With proper funding the energy solution would excel and solve multiple problems for the environment and government. “There’s no uniformity and no penalty structure for those who does not follow the recycling guidelines set forward by either cities and/or states.” (Lierandi-Cruz) Despite telling people how much recycling helps the environment, they aren’t penalized for not doing so. Creating some type of penalty would incentivize people to start …show more content…
There are a number of recycling companies taking a different approach to recycling and offering different solutions for consumers. The most popular of these solutions is Upcycling. “Upcycling is the conversion of waste destined for landfills into new products of better quality or a higher environmental value.” (Hommes) Partnering with one of these companies would allow Waste Management to generate profits from the trash they are collecting, while not directly paying the customers.
The final possible solution is to offer incentives to customers to separate waste. Possible incentive may be a reduction in service fees or payment for valuable goods. This solution will not only result in lower costs for the company to separate trash but increase the number of people that recycle.
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