COURSE PROJECT: Managing Organizational Change (HRM 587)
Over the past 30 years, the mobile industry has grown massively and took lots of interesting turns in terms of companies leading such industry and companies sharing larger portions to serve customers throughout changes and development for their products to keep up with customer’s demand. In this course project, I will study the changes that both Samsung and Nokia have gone through in the past 9 years; the study will focus on two main elements:
Service line of production for both companies.
Operating Systems for both companies in manufacturing smartphones.
SAMSUNG:
Samsung Electronics was founded in 1969 in South Korea, it specified in the production line of home appliances and electronics. Samsung started its telecommunication division back in 1977 and created Samsung Mobile Sub Company in 1983. It is now very well-known for its smart phones that compete very well in the mobile market, however the story of change that the organization went through started back in 2009 when Samsung waited till they gathered as much information about operating systems for smart phones and studied very well its competitors. Samsung then launched their own operating system “Bada” which sold millions of smartphones from the very first month, and then they introduced the Galaxy S series of smartphones to the market which runs on Android Operating Systems.
NOKIA:
Nokia Corporation was founded in 1967 as a technology corporation that worked hard in the industry to introduce cellular phones in the market, very specifically in the 1970’s when cellular phones were invented and gotten so much attention from consumers. Nokia was the leader in the market for large number of years until 2007 when smartphones took over the old cellular phones. After 2007 Nokia became the follower instead of continuing to be the leader in the industry, and that is all because their products of smartphones did not have