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Centre Number Surname Other Names Candidate Signature

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General Certificate of Education Advanced Subsidiary Examination January 2012

1 2 TOTAL

Business Studies
Unit 1 Planning and Financing a Business 1.30 pm to 2.45 pm Wednesday 11 January 2012
For this paper you must have:  a calculator.

BUSS1R

Time allowed  1 hour 15 minutes Instructions  Use black ink or black ball-point pen.  Fill in the boxes at the top of this page.  Answer all questions.  You must answer the questions in the spaces provided. Do not write outside the box around each page or on blank pages.  Do all rough work in this book. Cross through any work you do not want to be marked. Information  The marks for questions are shown in brackets.  The maximum mark for this paper is 60.  Questions 2(b) and 2(c) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate. Advice You are advised to spend about 20 minutes answering Question 1.



(Jan12BUSS1r01)

G/J76934

6/6/6/6/3

BUSS1R

2 Read the case study and then answer the questions that follow. Pierre’s Personalised T-Shirts Pierre planned to purchase T-shirts and print slogans and messages on them as requested by customers. He wanted to start up a business quickly because he had been told that sales for new businesses in this market grew at 30% per annum. Furthermore, he was aware of a number of businesses planning to enter this market. He also knew that a major competitor, with a 20% market share, was in financial difficulties and expected to stop trading in 2012. Pierre had limited funds available but was able to use his skills in website design to create a website to promote his business and, once the business started trading, to allow online purchasing in the electronic market. Pierre’s

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