Table of content
Content | Page number | General information and overview | p. 3-4 | Structure | p. 4-7 | Strategy | p. 8-9 | Internal environment | p. 9-13 | External environment | p. 13-14 | Conslusion | p. 15 | Recommendations | p. 16 | References | p. 17 |
General Information
HSBC is one of the largest global banking and financial services organizations in the world. The company headquarters are situated in Canary Wharf, London, United Kingdom. HSBC is a truly international company with more than 7,500 offices in 87 countries around the globe. The organization spreads across Europe, the Asia-Pacific region, the Americas, the Middle East and Africa and operates with more than 100 million customers. As of 30 June 2010, it had total assets of $2.418 trillion. The shares in HSBC Holdings plc are held by over 221,000 shareholders in 127 countries. The actual shares are traded on the New York Stock Exchange in the form of American Depositary Receipts. HSBC provides wide range of services, such as: Personal Financial Services (including consumer finance); Commercial Banking; Global Banking and Markets; and Global Private Banking.
The company is named after the founding member, The Hongkong and Shanghai Banking Corporation Limited, which was established in 1865 targeting the growing trade between Europe, India and China. The main reason was the demand for local banking facilities in Hong Kong and on the China coast, so the company was established in Hong Kong in March 1865 and opened new branch in Shanghai a month later. Soon after its establishing the bank expanded quickly with branches in Europe and North America.
In the recent years, HSBC moved from an important regional bank to one of the world’s leading financial services organizations. HSBC's management had conceived the strategy of the 'three legged stool' with the legs of the stool representing the three big markets of the Asia Pacific region, the US and the