Htc Marketing and Logistics
Marketing Channel and Logistics of HTC
Executive summary
HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive R&D in mobile technology, efforts which have been rewarded by the production of many ‘firsts’ including the numerous phones operating with Android and Microsoft software. On marketing and logistics, HTC has embarked on a long freight process which has continued to increase the prices of its products, thus putting pressure on its maintenance of competitive advantage, bearing in mind that its competitors manufacture similar products and sell them at a cheaper price. For HTC Corporation to make headways in the competitive market, it has to reduce the marketing channel, outsource logistics process and tap on unexplored markets in developing countries.
Contents
1 Introduction 1 1.1 HTC market position 1 1.2 HTC four V’s management operations 2 1.3 Value chain analysis 3
2 Marketing channels of HTC and its impact on logistics function 6 2.1 Marketing channels of HTC 6 2.1.1 Product 7 2.1.2 Price 7 2.1.3 Promotion 7 2.1.4 Place 8 2.2 Logistics function of HTC 8 2.3 Impact of HTC marketing channels on logistics 9
4 Role of HTC marketing channels and logistics towards customer service, relationship management and value creation 11
5 Conclusion 12
6 Recommendations and implementations plan 12
Reference 14
Appendix: SWOT Analysis of HTC 16
1 Introduction
Marketing is defined as the progression of generating value and building robust customer relationships, so that in return, value can be attained from customers (Kotler et al., 2008). Logistics management
Executive summary
HTC Corporation deals in the manufacture of mobile wireless technology. The firm faces extensive competition from companies such as Nokia, Samsung, Apple and RIM among others. To stay afloat in the competitive field of mobile technology, HTC has continued to undertake extensive R&D in mobile technology, efforts which have been rewarded by the production of many ‘firsts’ including the numerous phones operating with Android and Microsoft software. On marketing and logistics, HTC has embarked on a long freight process which has continued to increase the prices of its products, thus putting pressure on its maintenance of competitive advantage, bearing in mind that its competitors manufacture similar products and sell them at a cheaper price. For HTC Corporation to make headways in the competitive market, it has to reduce the marketing channel, outsource logistics process and tap on unexplored markets in developing countries.
Contents
1 Introduction 1 1.1 HTC market position 1 1.2 HTC four V’s management operations 2 1.3 Value chain analysis 3
2 Marketing channels of HTC and its impact on logistics function 6 2.1 Marketing channels of HTC 6 2.1.1 Product 7 2.1.2 Price 7 2.1.3 Promotion 7 2.1.4 Place 8 2.2 Logistics function of HTC 8 2.3 Impact of HTC marketing channels on logistics 9
4 Role of HTC marketing channels and logistics towards customer service, relationship management and value creation 11
5 Conclusion 12
6 Recommendations and implementations plan 12
Reference 14
Appendix: SWOT Analysis of HTC 16
1 Introduction
Marketing is defined as the progression of generating value and building robust customer relationships, so that in return, value can be attained from customers (Kotler et al., 2008). Logistics management