WORDS: 2090
ANDREW CRAVEN
STUDENT ID: 10177765
MODULE TUTOR: R. CUNNICLIFFE
Contents
Brief 3
Introduction 4
Introduction to HRM 5
Introduction to JLR 6
Core Values 8
Recruitment 10
Retention 13
Conclusion 15
Appendices 16
References 19
Brief
To what extent would you argue that business performance can be maintained or even improved at Jaguar Land Rover (JLR) based on Human Resource Management activities?
Introduction
This assignment will analyse the business environment that the Jaguar Land Rover organisation is operating in, and identify and examine the internal and external forces that affect the company’s approach to Human Resource Management (HRM). It will offer suggestions as to how changes in their HRM methodology have helped to maintain and/or improve business performance, focussing on how JLR’s recruitment, and retention policies underpin their approach to HRM, and how they have allowed the organisation to overcome adversity and gain competitive edge in the automotive industry.
Introduction to HRM
Tyson (2012, p.62) explains that from the period of the 1960’s to the mid 1980’s, the specialist occupation tasked with the management of people was known as ‘personnel management’. French defines personnel management as:
“The recruitment, selection, development and utilisation of, and accommodation to human resources by organisations.” (French 1978, p.3. Cited by Tyson 2012, p.62).
It is a common school of thought (Armstrong 2012, Torrington et al 2011) that the concept of ‘human resource management’ began to emerge from the USA in the mid 1980’s thanks to the work of American academics such as Michael Beer and Charles Fombrun, and their ‘Harvard framework’. Torrington explains that HRM is more contemporary approach to handling the staff functions of an organisation than personnel management, and that it relies on
References: Armstrong, M. (2012) Armstrongs Handbook of Human Resource Management Practice. 12th edition. London: Kogan Page Beardwell, J Johnson, G. Scholes, K. and Whittington, R. (2009) Fundamentals of Strategy. Harlow: Pearson Hicks, J Jaguar Land Rover (2013) Annual Report: 2012/2013. Whitley: Jaguar Land Rover Jaguar Land Rover (2014) Company Information "Jaguar Land Rover instills a drive for quality" (2012) Industrial and Commercial Training [Online], Vol. 44 Iss: 2. Available at: http://www.emeraldinsight.com/doi/full/10.1108/ict.2012.03744baa.008 [Accessed: 30th November 2014]. Saunders, D Torrington, D. Hall, L. Taylor, S. and Atkinson, C. (2011) Human Resource Management. 8th edition. Harlow: Pearson Tyson, S