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HunteHunter Boot Marketing Mix Strategies

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HunteHunter Boot Marketing Mix Strategies
Marketing Strategies
Marketing strategy is a process that can allow Hunter Boot to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage (Baker M 2008). Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of Hunter Boot and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the Hunter Boot and its marketing objectives (Christian et al, 2008)
Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Marketing strategy involves careful scanning of the internal and external environments. Internal environmental factors include the marketing mix plus performance analysis and strategic constraints. External environmental factors include customer analysis, competitor analysis, target market analysis, as well as evaluation of any elements of the technological, economic, cultural or political/legal environment likely to impact Hunter Boot's success (Aaker D 2008).
Marketing Plan
Marketing plan is a comprehensive blueprint which outlines Hunter Boot's overall marketing efforts. Marketing plan describes the marketing environment, outlines the Hunter Boot's marketing objectives and strategy, and identifies who will be responsible for carrying out each part of the marketing strategy.
Hunter Boot's marketing planning consists of following steps:
(1) Perform a situation analysis
Background data on the market, product, competition, distribution and macro environment
(2) Set marketing objectives
Defines financial or marketing objectives, eg sales volume, cash flow; change in market share, average selling price
(3) Marketing Strategies ( Module 5- 10)
Develop marketing strategies to achieve


References: Telegraph (2010) Hunter fills its boots with £4.1m profit [online] Available from: http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8004898/Hunter-fills-its-boots-with-4.1m-profit.html Price Strategy
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