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Hy Dairy Ltd. Case Study

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Hy Dairy Ltd. Case Study
Name: Charles A. Ford____________________Case #: 1 2 3 Date:_14 Feb 2013__

1. Skim the Case

Key Person: Rochelle Beauport | Position: Assistant Brand Manager | Other People: Syd Gillman VP of Marketing | What: Rochelle believes women and minorities cannot hold a position in upper management | Why: Rochelle received a lateral position instead of a management position | When: The situation needs to be resolved Immediately |

2. Identify the issues and related OB concepts

Issues or Problems | Related Course Topics | 1.Lack of communication by Syd Gilman as well as Rochelle Beauport | The Communications Process Model encoding message experiences and noise | 2. Lack of women and minorities in management positions at Hy Dairies Ltd. | Ethical sensitivity, Neuroticism(Five Factor Model)Surface level Diversity | 3. Mrs Beauport made assumptions about the company that may or may not be true. | Perception, Role Perceptions(MARS model) |

4. External & Internal Factors

Internal Factors
Low visibility of minorities/women Available Positions Company Policy

Previous encounters Low visibility of women and minorities Company Image

External Factors

5. Alternatives to Solve Issues

Options | Pros | Cons | 1. Sit and talk to Mr. Gilman and make your thoughts known. | May get a better understanding of what Mr. Gilman’s intentions are. | His answers may not sway your beliefs. | 2. Could resign from her job. | Will take a stand for her beliefs and values. | Will be unemployed and in search of a new job yet again | 3. Could take the position and remain silent. | Will enjoy a raise | May experience a lack of motivation and stress. |

6. Criteria to Evaluate Alternatives

Qualitative | Employee Moral | Quantitative | Profit | Qualitative or Quantitative | Ethics |

7. Alternative Assessment

+ + N + +Alternative #1. Quant / Qual- - - - | + + N + +Alternative #2.

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