Preview

Hydra Diets Case Study

Powerful Essays
Open Document
Open Document
4206 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Hydra Diets Case Study
Country Attractiveness Portfolio & CAGE Analysis for Hydra Diets

CAGE Part 1
Prepared by:
Wilson Yuen
INBS 561
April 11, 2014
Section 1: CAP
I am consulting on behalf of Hydra Diets, a dietary supplements company based in North New Jersey, United States. They are considering to expand their operations to one of these two countries, France and Hungary.
Demographics
Market
Country Name
Population (Millions)
Population that is overweight and obese (Millions)
Sales ($ M USD)
France
65.80
25.14
379
Hungary
9.94
5.03
20
(CIA, 2013) (WHO, 2013) (World Population Statistics, 2013)

For the y-axis, I have decided to use the cross section of the population that is obese and overweight. This was …show more content…
This is usually heavily regulated by the government. If there are more OTC products on the market, then people will have more access to medicines and dietary supplements that do not require a doctor’s prescription. Complemented with a population’s views on self-medication, high access should increase market attractiveness for producers like Hydra Diets. In France, there is a push for increase in generics and self-medication from the French national health insurance agency, Ameli. This could create a renewed incentive from pharmaceutical companies to push out cheaper non-prescription drugs for the masses. French pharmacies have begun to lobby for consumer health in the government to remain competitive in the market. (EM Int’l, 2013) In Hungary, OTC drugs are determined by the open market. Dietary supplements are widely available, but Hungarians usually like to consult pharmacists before they buy. (EM Int’l, 2013) According to the Consumer Healthcare Products Association, OTC medicines are valuable due to the shortage of primary care physicians in the United States. Drug cost savings alone have saved the U.S. healthcare system about $25 billion. (CHPA and Booz and Co., 2012, Page 7) Therefore, in comparison to the United States, the Hungarian government is allowing quite free access to OTC products, more so than their French counterpart. However, they are both moving the right direction in regards to
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    General Nutrition Center Case Study
    • 1293 Words
    • 6 Pages

    General Nutrition Center Case Study

    There was an increase in the wholesale prices of drug products in the year 2008. Government also provided benefits to customers related to drugs, which increased prices of healthcare products and services at an unusual rate. With the increase in the number of aging population, and awareness about health consciousness among people, there is an increase in the number of opportunities available in the markets, which facilitate the growth of the industry (Redman, 2011). There is also an increase in the number of customers in the drug retail industry due to offering of drug insurance, which has increased the revenue and contributed to the GDP of the…

    • 1293 Words
    • 6 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Handout for Ap Bio
    • 828 Words
    • 4 Pages

    Handout for Ap Bio

    * y-axis is logarithmic and x-axis is relative scale, species with widely varying life spans are represented on the same graph…

    • 828 Words
    • 4 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Pros And Cons Of Obamacare
    • 1325 Words
    • 6 Pages

    Pros And Cons Of Obamacare

    companies are charging more in the United States for medication than they do in other…

    • 1325 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Prescription Drug Industry Pros And Cons
    • 126 Words
    • 1 Page

    Prescription Drug Industry Pros And Cons

    The Prescription drugs industry is one of my national economy important and special industry. It is closely related to people's health and life security, to protect and improve people's health has played a big role. Also, Industry's profit margin is very considerable. On the other hand, Prescription drug is a special kind of products, has a certain sensitivity, for the quality of the products and technology have very strict requirements. Because it is a direct effects on the human body, is closely related to people's health. The particularity of the industry is that ordinary consumers for the quality of the product and generally difficult to recognize and grasp the nature, generally trusted certification authority. Thus, From my perspective,…

    • 126 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Good Essays

    Tim O Brien On The Rainy River Analysis
    • 542 Words
    • 3 Pages

    Tim O Brien On The Rainy River Analysis

    “On the Rainy River” by Tim O’Brien is the best short story in the collection because of its’ great character development, plot, and theme. This story is about how the author dealt with himself and his frustrations before heading off to the Vietnam War.…

    • 542 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Paul Kalanithi Sparknotes
    • 890 Words
    • 4 Pages

    Paul Kalanithi Sparknotes

    In 2013, Paul Kalanithi’s world was flipped upside down: he had been diagnosed with stage 4 Lung Cancer. He went from treating others, to others treating him. The way that he had previously looked at life had vanished and has was now seeing it with completely different eyes. In the beginning of the book he talks about his upbringing and how he was the child of two Indian immigrants. He was born on April 1, 1977 in New York.…

    • 890 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    The Usefulness of OCS in Measuring Crime
    • 1364 Words
    • 6 Pages

    The Usefulness of OCS in Measuring Crime

    Deviance is not usually a crime, but may be seen as one. Deviance is when someone breaks the norms and values of a society, but the act is not illegal. Crime is where a person beaks the law of land, they either do something they shouldn’t, or they don’t do something they should. Crime and deviance can be measured with the use of Official Crime Statistic (OCS). OCS is the crimes which are reported by the victim, and then further recorded by the Police. Not all crimes are recorded by the Police, which lead to a dark figure in the overall collected OCS. To avoid dark figures there are other methods to measure crime and deviance.…

    • 1364 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    History of Fda
    • 2705 Words
    • 11 Pages

    History of Fda

    Before the creation of the FDA, the power to regulate was given to the states. This caused many problems as each state has different rules and regulations. The federal government did little to nothing in the way is controlled the distribution of Food and Drugs. The makers of consumer drugs had no control over their product and where often undercut by makers of cheaper, less potent drugs. The same issue happened with food where there was no control of the way that food was…

    • 2705 Words
    • 11 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Health Care Reform Project: Prescription Drug Abuse
    • 1538 Words
    • 7 Pages

    Health Care Reform Project: Prescription Drug Abuse

    Prescription drugs whose patents have expired are highly elastic; however, prescription drugs whose patents still exist are highly inelastic. Many consumers will substitute generic brands for drugs that have had their patents expire. These generic drugs can be produced at a much lower cost and yet still contain the active ingredients and FDA approval to their brand name equivalent. As a result, supply increases along with demand and puts downward pressure on price. Because there are no substitutes for patented drugs, consumers have no choice but to pay the higher prices determined by supply and demand…

    • 1538 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Latino/Chicano/Hispanic Education
    • 2848 Words
    • 12 Pages

    Latino/Chicano/Hispanic Education

    In my research I discovered an abundant amount of information on educating Chicano’s or Latino’s in the United States, particulary California being that an extremely high population concentrations are in California. In this paper I will list some of the most important cultural diversity facts I’ve found regarding educational barriers, communication behaviors, cultural differences, teaching implications, learning styles and tools and insights.…

    • 2848 Words
    • 12 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Persuasive Essay On Obamacare
    • 1768 Words
    • 8 Pages

    Persuasive Essay On Obamacare

    For instance, in Canada, there is a limit to how much one can pay for medicine (Katz 182). In Mexico, drugs are generally less expensive than those in the United States. For this reason, many Americans go north or south of the country to purchase affordable medicine. Further evidence is found on internet pharmacies. Internet pharmacies, such as those in Canada, sometimes have medications that cost thirty-three percent of what it costs in the United States due to the limits set on their drug prices (Katz 187). If it were not for government involvement, affordable drugs would be unattainable by…

    • 1768 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Obesity Epidemic Research Paper
    • 1377 Words
    • 6 Pages

    Obesity Epidemic Research Paper

    The rate of obesity has grown triple fold since in the last two decades (Cluss 1). High rates of obesity occur in developed countries that have a high food supply as well as many options. The United States is arguably the wealthiest country in the world, so it makes since that our obesity rates would be high. Developing countries that are struggling to meet the caloric needs of its people do not have problems with obesity because the food supply is extremely low and options are nearly unheard of. Though the average American is aware of this problem, little has been done to address the problem as a whole. I share a connection with this topic because several members of my family have been labeled overweight or obese based…

    • 1377 Words
    • 6 Pages
    Good Essays
    Read More
  • Powerful Essays

    Obesity in America
    • 2116 Words
    • 9 Pages

    Obesity in America

    Obesity in America is a continually growing problem and even worse our own children are sharing in this problem. A commentary in the Washington Times reports that sixty million Americans are obese. What really is the meaning of obese? Obese is having a body mass index of thirty percent or more. In recent years, the percentage of obese Americans has risen. In the National Health and Nutrition Examination Survey conducted by the National Center for Health Statistics, the percentage of obese Americans rose from 22.9 in 1984-1994 to 32.2 in 2003 and 2004. The study also says if you throw in the number of "over weight" Americans (body mass index of 25 to 29.9) the total jumps to 66.3 percent of all Americans (Alfred A18). Why are we steadily becoming heavier as a nation, primarily because of our eating habits, genetic and metabolic causes and an excess of inactivity. As more and more people of our nation deal with obesity, they also have to deal with major health problems such as high blood pressure, heart attack and Type II diabetes that all stem from being obese.…

    • 2116 Words
    • 9 Pages
    Powerful Essays
    Read More
  • Good Essays

    Obesity in America
    • 951 Words
    • 4 Pages

    Obesity in America

    America is one of the most obese countries in the world, and the reasons are quite obvious. Just take a look around you. Fast food chains are on every block (unhealthy foods are much less expensive than the healthy foods we should be eating), more and more technology to make our lives easier (and lazier), and high amounts of stress are all factors to weight gain in our country. A recent study in January 2010 shows that obesity rates have reached a constant level and stayed there for the past five years, but still the levels of obesity are still unacceptable. Almost 34 percent of American adults are obese; this number is more than double the amount of 30 years ago. And the percentage of obese children has nearly tripled in that time, to 17 percent. Are we doing enough to bring these numbers down? My opinion, is no. We have alot of changes to make. Obesity is a complex issue, involving many contributing factors. While it is…

    • 951 Words
    • 4 Pages
    Good Essays
    Read More
  • Good Essays

    Obesity in the United States
    • 1724 Words
    • 7 Pages

    Obesity in the United States

    "In 1996, a U.S. Department of Agriculture study revealed that at least 33 percent of all adults in the United States were overweight; that number increased to 61 percent of adults and 13 percent of children in 1999, according to the Surgeon General. In late 2001, the Surgeon General's report said 27 percent of Americans are obese and 61 percent are overweight" (Tuberose, par3).…

    • 1724 Words
    • 7 Pages
    Good Essays
    Read More

Related Topics