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Hygeia International

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Hygeia International
The question now facing Hygeia is whether to integrate forward in Nigeria - that is, actually to produce eggs or meat or to stop with fertile eggs or chicks to be sold to the farmers.
1. Questions on the case:
a) Identify Hygeia's five production policy issues as enumerated in the case?
b) What major problems are likely to confront a foreign company operating in Nigeria?
c) What would you recommend that should be done on this proposal?
2. Without good policies, a business organization will have no sense of direction.
a) What do you understand by policy?
b) Mention and discuss the characteristics of a good and effective policy.
c) What are the advantages of written policy?
3. Effective organizational performance is usually constrained by environmental factors. Identify and discuss the relevant environment in business management and operations.

4 a) With the aid of a suitable diagram and appropriate examples, discuss the strategy-making levels in a diversified organization.
b) Mention and discuss the supporting factors in strategy implementation.
5 a) Clearly discuss the following alternative strategies:
i) Backward and Forward Integration. ii) Merger and Acquisition strategies. iii) Stable Growth Strategy. iv) Incremental Growth Strategy.
b) Give a clear explanation of the following corporate planning approaches:
i) Goals-Down, Plans-Up Approach. ii) Top-Down Approach iii) Bottom-Up Approach

HYGEIA INTERNATIONAL
Expansion in Nigeria is the issue. Henry Livingstone, Vice President of the Africa/Middle East Region of Hygeia International, has just received a proposal from his Nigerian Managing Director for a major move into poultry production. This would extend Hygeia's profitable agricultural activities even more in that West African country.
Corporate Base
Hygeia International is one of the ten leading pharmaceutical companies of the world. Based in the United State, Hygeia also has laboratories and plants in many countries. Over a

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