Identify Marketing Opportunities
Marketing Report May 2013
Claire Della Marta
Identify Marketing Opportunities
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Table of Contents
Introduction Background
SWOT Analysis Strengths Weaknesses Opportunities Threats
BCG & GE Model BCG Model & Analysis GE Model & Analysis
S.M.A.R.T Specific Measurable Achievable Time Frame
Strategies & Tactics Strategy 1 Tactic 1 Tactic 2 Tactic 3 Strategy 2 Tactic 1 Tactic 2 Tactic 3
Risks
Risk Assessment Guide
Script Objectives Expected Outcomes Definition of any Risks Changes to the company Viability of changes to the company
Appendices
Appendix A – Opportunities Ranking Analysis
Appendix B – BCG Model
Appendix C – GE Model
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Introduction
Background
Office Break Ltd was established 20 years ago by four friends in the grocery industry who saw an opportunity in delivering ingredients to offices and factories in the Sydney metropolitan area.
Office Break Ltd is an ingredients supplier to the Commercial Office and Factory Market. They supply coffee, tea, biscuits, sugar, disposable cups and other miscellaneous tearoom items required by an organisation for its employees. From humble beginnings the business has steadily grown with its best growth in turnover coming from plans implemented in 2010. The business continues with the same managing partners, Huey and Luey and a staff of 16 full time employees.
Office Break Ltd is still a service industry. The essential service measure has not changed since the last management review in 2010. It is still all about product variety and prompt and error free delivery.
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S.W.O.T Analysis for Office Break Ltd
STRENGTHS * Office Break has the most efficient sales representatives in the market, which helps us increase sales. * With an increased advertising
Claire Della Marta
Identify Marketing Opportunities
-------------------------------------------------
Table of Contents
Introduction Background
SWOT Analysis Strengths Weaknesses Opportunities Threats
BCG & GE Model BCG Model & Analysis GE Model & Analysis
S.M.A.R.T Specific Measurable Achievable Time Frame
Strategies & Tactics Strategy 1 Tactic 1 Tactic 2 Tactic 3 Strategy 2 Tactic 1 Tactic 2 Tactic 3
Risks
Risk Assessment Guide
Script Objectives Expected Outcomes Definition of any Risks Changes to the company Viability of changes to the company
Appendices
Appendix A – Opportunities Ranking Analysis
Appendix B – BCG Model
Appendix C – GE Model
-------------------------------------------------
Introduction
Background
Office Break Ltd was established 20 years ago by four friends in the grocery industry who saw an opportunity in delivering ingredients to offices and factories in the Sydney metropolitan area.
Office Break Ltd is an ingredients supplier to the Commercial Office and Factory Market. They supply coffee, tea, biscuits, sugar, disposable cups and other miscellaneous tearoom items required by an organisation for its employees. From humble beginnings the business has steadily grown with its best growth in turnover coming from plans implemented in 2010. The business continues with the same managing partners, Huey and Luey and a staff of 16 full time employees.
Office Break Ltd is still a service industry. The essential service measure has not changed since the last management review in 2010. It is still all about product variety and prompt and error free delivery.
-------------------------------------------------
S.W.O.T Analysis for Office Break Ltd
STRENGTHS * Office Break has the most efficient sales representatives in the market, which helps us increase sales. * With an increased advertising