Preview

Ikea and Human Resource Practices in China

Best Essays
Open Document
Open Document
3709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ikea and Human Resource Practices in China
Contents 1 Introduction 2 1.1 History 2 1.2 Vision 2 1.3 Business idea 2 1.4 The human resource idea 2 1.5 Limitations 2 2 Empirics 3 2.1 IKEA’s presence in the global market 3 2.2 IKEA going global 4 2.3 Managing foreign establishments 5 2.4 IKEA in China 6 2.4.1 Duplication system 6 2.4.2 Training 6 2.4.3 Vacant positions 6 2.4.4 Social Responsibilities 7 2.4.5 Staffing 8 3 Analysis & Discussion 10 4 Conclusions 13 5 References 14 5.1 Articles 14 5.2 Internet 14 5.3 Company material 14

1 Introduction
1.1 History
IKEA was founded in Sweden in 1962 by Ingvar Kamprad at the low age of 17. The letters in IKEA is an acronym of Ingvar Kamprad, Elmtaryd (the old spelling of the farm where he grew up) and Agunnaryd (the village’s name). Starting with selling pens, matches and other products, Ingvar eventually started selling and later manufacturing furniture. The concept has basically always been the same – large volumes at low purchase price. Products with high demand sold at low prices. Not only do IKEA handle large volumes of goods. With businesses in 26 nations worldwide IKEA is represented in four continents, employing as much as 123 000 people (Ikea.com, a). This makes human resource management a fundamental part of daily processes. Domestic human resource management is a task itself. The international undertaking of HR management is another.
1.2 Vision
To create a better everyday life for the many people (Ikea.com, b).
1.3 Business idea
We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them (Ikea.com, b).
1.4 The human resource idea
To give down-to-earth, straight-forward people the possibility to grow, both as individuals and in their professional roles, so that together we are strongly committed to creating a better everyday life for ourselves and our customers (Ikea.com, b).
1.5 Limitations
IKEA’s presence in



References: Jonsson, A. (2008). A transnational perspective on knowledge sharing: lessons learned from IKEA’s entry into Russia, China and Japan Karcz, K., Liu R. & Adamska J. (2006). How to survive as an expatriate in China? – A case study based on three companies: IKEA, NCR and Texol. [Electronic version]. School of Management and Economics, Växjö University. Von Krogh, G. & Cusumano, M.A. (2001). Three Strategies for Managing Fast Growth. [Electronic version]. Mit Sloan Management Review. ISSN 1532-9194, Vol. 42, Nº 2, 2001 , p. 53-61. Wei, L-Q. (2007). IKEA in China: Facing Dilemmas in an Emerging Economy. [Electronic version]. Asian Case Research Journal, Vol. 11, Issue 1, 1–21 (2007).

You May Also Find These Documents Helpful

  • Powerful Essays

    1. Sources of IKEA’s successful entry in Sweden: Ingvar Kamprad saw a great opportunity when the furniture prices increased 41% faster than household goods between 1935 and 1946, and started selling low price, good quality and simpler design furniture primarily to the younger generation of customers who wanted to buy furniture for their first apartment. The tradition in Sweden was to sell expensive, long lasting (family heirloom) furniture, which after the war was too expensive for people. Instead of locating small stores in the central –more expensive part- of the city, he positioned his warehouses in the suburbs, which was a more cost efficient location which also allowed customers to park their cars. Also, because the furniture cartel banned Kamprad to sell directly to customers at shows and persuaded the manufacturing cartel to stop supplying furniture, IKEA started to sell with the help of catalog and started to supply from a different supplier, which allowed him to reduce his prices even more. He also introduced less expensive raw materials and a less-formal working environment.…

    • 1558 Words
    • 7 Pages
    Powerful Essays
  • Best Essays

    Ethical Issue Ikea

    • 2993 Words
    • 12 Pages

    IKEA’s mission is to offer a wide range of home furnishing items of good design and function, excellent quality and durability, at prices so low that the majority of people can afford to buy them. The company targets the customer who is looking for value and is willing to do a little bit of work serving themselves, transporting the items home and assembling the furniture for a better price. The typical IKEA customer is young, low to middle income family.…

    • 2993 Words
    • 12 Pages
    Best Essays
  • Powerful Essays

    Ikea Case Study

    • 5443 Words
    • 22 Pages

    IKEA was established by Ingvar Kamprad in Sweden in 1943 when he was just 17 years old. The fledgling company sold fish, Christmas magazines, and seeds from his family farm. His first business had been selling matches; the enterprising Kamprad purchased them wholesale in 100-box lots (with help from his grandmother who financed the enterprise) and then resold individually at a higher markup. The name IKEA was an acronym: I and K his initials; E stood for Elmtaryd, the name of the family farm; and A stood for Agunnaryd, the name of the village in southern Sweden where the farm was located. Before long, Kamprad had added ballpoint pens to his list and was selling his products via mail order. His warehouse was a shed on the family farm. The customer fulfilment system used the local milk truck, which picked up goods daily and took them to the train station.…

    • 5443 Words
    • 22 Pages
    Powerful Essays
  • Good Essays

    In the 1980s, Ikea wanted to start doing business not only in Europe but all over the world, in the USA, Canada and Asia, for instance. According to the knowledge we…

    • 853 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Ikea Case

    • 1310 Words
    • 6 Pages

    IKEA´s mission statement: IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them"…

    • 1310 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Ikea Vision

    • 883 Words
    • 4 Pages

    IKEA aim to look after our customers by planning for their needs. Not only do we provide inspiration and ideas, but we also encourage people to touch, feel and use the products on display to see how they…

    • 883 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    This analysis detailed the history of IKEA Company since its establishment by Ingvar Kamprad in 1943 to the world wide expansion and future it faced in 2008.…

    • 5855 Words
    • 24 Pages
    Powerful Essays
  • Satisfactory Essays

    1.1.1Chinese Economic Overview...................................................................................................4 1.1.2 Furniture Market .....................................................................................................................6 1.1.3 IKEA Brief Introduction ........................................................................................................... 7 1.2 Motive and Purpose .................................................................................................................. 7 1.3 Research Method.......................................................................................................................8 2. CHINESE FURNITURE MARKET...............................................................................................9 2.1 Overview....................................................................................................................................…

    • 12000 Words
    • 48 Pages
    Satisfactory Essays
  • Satisfactory Essays

    However, this trend is not necessarily prevalent across all demographics within China. Therefore, to determine whether IKEA is effectively tapping into this trend, we need to examine the level of acceptance of Western shopping experience and products of IKEA’s target market. IKEA mainly targets young adults, typically aged 25-35, who live in Tier 1 cities where they get exposed to Western brands. This generation was born under the One Child Policy, known informally as “little emperors” who are characterized as being impulsive and easily…

    • 444 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    Ikea Supply Chain

    • 2393 Words
    • 10 Pages

    Ikea is a Swedish international home products company that designs and sells ready-to-assemble furniture. It was founded in 1947 by 17-year-old Ingvar Kamprad, who currently is one of the richest people in the world. He borrowed some money for his parents and create a small local furniture store, 65 years later Ikea is one of the leading home furnishing companies in the world with its vision to ‘’create a better everyday life for the many people’’ (Kamprad). The company’s 2011 sales jumped 6.9 percent to €24.7 billion and its net profit rose 10.3 percent to €2.97 billion ($3.85 billion) (Local, 2012).…

    • 2393 Words
    • 10 Pages
    Better Essays
  • Good Essays

    functional products. IKEA's products cater for every lifestyle and life stage of its customers, who come from all…

    • 2173 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Ikea Business Essay

    • 15218 Words
    • 61 Pages

    IKEA is one of the most recognized furniture brands all over the world. It appeals mostly to the young and hip audience, as it…

    • 15218 Words
    • 61 Pages
    Powerful Essays
  • Good Essays

    IKEA

    • 1643 Words
    • 6 Pages

    In 1960’s IKEA is gaining popularity with their self-serve furniture shops and the first store outside the Sweden opens in Norway(1965) and in Denmark(1969)…

    • 1643 Words
    • 6 Pages
    Good Essays
  • Best Essays

    Wei, L. & Zou, X., 2007. ‘IKEA in China: facing dilemmas in an emerging economy’. Asian Case Research Journal, 21(1), pp. 1-21.…

    • 2616 Words
    • 11 Pages
    Best Essays
  • Powerful Essays

    Ikea Report

    • 857 Words
    • 4 Pages

    IKEA offers a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. This is the idea at the heart of everything IKEA does, from product development and purchases to how we sell our products in IKEA stores globally.…

    • 857 Words
    • 4 Pages
    Powerful Essays