Ikea Case
Executive Summary
With their great emergence of retail presence within the United States, over a decade ago, IKEA has continuously made a name for themselves and faced some issues. This case analysis explores the many aspects of the furniture retailer, including the culture of the company, its operation methods, its marketing strategies, primary and secondary issues associated with the company, possible recommendations for the company, as well as potential obstacles and risks associated with the organization. Within this case analysis about IKEA, a total of four issues are identified and dissected. IKEA’s primary issues were identified as differentiating to achieve position and advantage and development of standardization and adaption strategies. IKEA’s secondary issues include IKEA’s vision statement implications and the quality life of IKEA’s products.
Table of Contents
Overview………………………………………………………………………………..4
Key Issues………………………………………………………………………………5
Discussion of Key Issues……………………………………………………………5-10
T.O.W.S. Analysis……………………………………………………………………10-11
Suggested Recommendations………………………………………………………11-12
Summary of Potential Obstacles and Risks…………………………………………13
Summary of Current information on IKEA…………………………………………..14
References……………………………………………………………………………..15
Overview
Originating in Sweden, within the early 1940’s, the IKEA home furnishing stores became world renown for offering stylish furniture for home and offices at a very low cost. In the beginning growth stages of the company, IKEA continued to keep its products and operations international and to not customize its products to local markets. By doing this, IKEA was able to continue doing what helps the company to achieve competitive advantage; minimizing costs. As the years progressed and the furniture company grew internationally, IKEA introduced the popular furnishing brand to the United
With their great emergence of retail presence within the United States, over a decade ago, IKEA has continuously made a name for themselves and faced some issues. This case analysis explores the many aspects of the furniture retailer, including the culture of the company, its operation methods, its marketing strategies, primary and secondary issues associated with the company, possible recommendations for the company, as well as potential obstacles and risks associated with the organization. Within this case analysis about IKEA, a total of four issues are identified and dissected. IKEA’s primary issues were identified as differentiating to achieve position and advantage and development of standardization and adaption strategies. IKEA’s secondary issues include IKEA’s vision statement implications and the quality life of IKEA’s products.
Table of Contents
Overview………………………………………………………………………………..4
Key Issues………………………………………………………………………………5
Discussion of Key Issues……………………………………………………………5-10
T.O.W.S. Analysis……………………………………………………………………10-11
Suggested Recommendations………………………………………………………11-12
Summary of Potential Obstacles and Risks…………………………………………13
Summary of Current information on IKEA…………………………………………..14
References……………………………………………………………………………..15
Overview
Originating in Sweden, within the early 1940’s, the IKEA home furnishing stores became world renown for offering stylish furniture for home and offices at a very low cost. In the beginning growth stages of the company, IKEA continued to keep its products and operations international and to not customize its products to local markets. By doing this, IKEA was able to continue doing what helps the company to achieve competitive advantage; minimizing costs. As the years progressed and the furniture company grew internationally, IKEA introduced the popular furnishing brand to the United
References: Elliott, S. (2012, 11 11). Ikea to unveil catalog with interactive features. The New York Times. Retrieved from http://mediadecoder.blogs.nytimes.com/2012/11/11/ikea-to-unveil-catalog-with-interactive-features/ Kotler, P., & Keller, K. (2012). Marketing management. (14 ed.). Upper Saddle River, New Jersey: Prentice Hall. Moon, Youngme (2004). IKEA Invades America. Boston: Harvard Business Publishing