I. Introduction
1. What is Marketing?
II. Body
1. The importance of marketing to the society
1.1. Marketing helps to achieve, maintain and raise the standard of living of the Society.
1.2. Marketing increases employment opportunities.
1.3. Marketing helps to increase the national income.
1.4. Marketing helps to maintain the economy marketing
1.5. Marketing helps in creating of utilities.
2. The importance of marketing to the business firms
2.1. Marketing Promotes Product Awareness to the Public
2.2. Marketing Brings in Revenue.
2.3. Marketing Builds Company Reputation
III. Conclusion
IV. References
I. Introduction
In twenty-first century, being a businessman or if you want to be a successful businessman, you need to cover three main knowledge: the first one is production consumption, the second is marketing and the last is management.
All of the successful business or competent managers can tell you about the importance of marketing. You can see, the people that gained most votes usually are good at marketing; the companies that are greatly succeed in market, normally, good at marketing; the famous artists in Show-biz are proficient at marketing, too.
So, the question is:
1. What is marketing?
Marketing is the process of communicating the value of a product or service to customers.
Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product
References: http://www.wikipedia.org/ http://www.exforsys.com http://www.managementparadise.com and some personal blogs