Impact of Digital Marketing on Sales
IMPACT OF DIGITAL MARKETING ON SALES IN EMERGING MARKETS
EXECUTIVE SUMMARY:
Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology, such as big data, social media mobile, context-aware computing and the Internet of Things, create unprecedented opportunities to engage customers, fuel growth and take market share. As a digital marketer, you can be overwhelmed by how quickly new technologies become mainstream. A Facebook yesterday is a Pinterest today and a socially enabled, real-time, mobile personal assistant tomorrow.
The objective of this paper is to look at the impact digital marketing has on sales especially in emerging markets. The major aspects of digital marketing that would be covered are as mentioned below:
Digital Marketing Essentials
Multichannel Marketing
Data-Driven Marketing
Mobile Marketing
Monetized Digital Marketing through Commerce
Social Marketing
Evaluating the impact of digital strategy:
Evaluation of the ‘true impact’ of the digital marketing strategy & spend, is a multi-phase journey. It could be broken down into five distinct phases:
Datawarehousing & Reporting
Dashboarding
Statistical Analysis
Predictive Analysis
Optimization
The research paper analyzes the current situation with respect to developing countries in the digital environment. It would also study the "digital divide" and the differential pattern of developing and least developed countries in take-up of the new technologies, the changing nature and demographics of Internet use as well as the role of innovation and creativity in making digital marketing a success.
The Evolution of Digital Marketing in Developing markets
The Digital Divide
Access & Participation in the Digital Economy
Opportunities & Challenges
The paper studies and analyzes the influence on the 4Ps of Marketing by the onset of the Digital
EXECUTIVE SUMMARY:
Embracing emerging trends and technologies helps marketers create a sustainable competitive advantage for their business. Emerging marketing trends and technology, such as big data, social media mobile, context-aware computing and the Internet of Things, create unprecedented opportunities to engage customers, fuel growth and take market share. As a digital marketer, you can be overwhelmed by how quickly new technologies become mainstream. A Facebook yesterday is a Pinterest today and a socially enabled, real-time, mobile personal assistant tomorrow.
The objective of this paper is to look at the impact digital marketing has on sales especially in emerging markets. The major aspects of digital marketing that would be covered are as mentioned below:
Digital Marketing Essentials
Multichannel Marketing
Data-Driven Marketing
Mobile Marketing
Monetized Digital Marketing through Commerce
Social Marketing
Evaluating the impact of digital strategy:
Evaluation of the ‘true impact’ of the digital marketing strategy & spend, is a multi-phase journey. It could be broken down into five distinct phases:
Datawarehousing & Reporting
Dashboarding
Statistical Analysis
Predictive Analysis
Optimization
The research paper analyzes the current situation with respect to developing countries in the digital environment. It would also study the "digital divide" and the differential pattern of developing and least developed countries in take-up of the new technologies, the changing nature and demographics of Internet use as well as the role of innovation and creativity in making digital marketing a success.
The Evolution of Digital Marketing in Developing markets
The Digital Divide
Access & Participation in the Digital Economy
Opportunities & Challenges
The paper studies and analyzes the influence on the 4Ps of Marketing by the onset of the Digital